Bonza to connect thousands of regional Swifties to the big smoke

Launch Bonza Melbourne Airport. Thursday, March 30, 2023. MANDATORY PHOTO CREDIT Tennis Australia/ FIONA HAMILTON
Edited by Travel Weekly


    Thousands of Swifties from across regional Australia have taken advantage of Bonza’s low-cost direct flights to Melbourne to see superstar Taylor Swift in her upcoming Eras Tour with flight bookings surging in the months leading to her concerts.

    The 14-time Grammy winning singer-songwriter is performing three shows in Melbourne on 16, 17 and 18 February with the low-cost airline revealing the top regional locations where eager Tay Tay fans attempted to avoid a Cruel Summer to ensure they could see their favourite popstar perform.

    “We definitely saw a Swift Lift in bookings with most flights from Sunshine Coast, Bundaberg, Toowoomba, Port Macquarie, Mildura and Rockhampton to Melbourne (Tullamarine) fully booked as well as flights from Sunshine Coast and Gold Coast to Melbourne (Avalon) at capacity too,” said Tim Jordan, Bonza CEO.

    “We’re delighted to connect Taylor Swift fans from across regional Australia so they can Shake it Off at the Melbourne Cricket Ground without having to spend a small fortune getting there.

    “Demand is high for Aussies to travel domestically and at Bonza we’re proud to connect customers in regional centres to more of their backyard than ever before with low-cost airfares, which is a win for domestic tourism.”

    Bonza operates 11 routes to/from Melbourne (Tullamarine) and two routes to/from Melbourne (Avalon).

    With Valentine’s Day less than a week away and to cater for the romantics, the Bromantics, Galentines and other loved-up legends Bonza is holding a 50% off sale across its entire network, which starts today and runs until 23:59 AEST, 14 Feb ‘24  for travel between 23 Feb – 06 Mar, 13 Mar – 27 Mar, 17 Apr – 19 Jun, 16 Jul – 12 Sep, 07 Oct – 26 Oct with the promo code GOMATES.

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