Bonza to connect thousands of regional Swifties to the big smoke

Launch Bonza Melbourne Airport. Thursday, March 30, 2023. MANDATORY PHOTO CREDIT Tennis Australia/ FIONA HAMILTON
Edited by Travel Weekly


    Thousands of Swifties from across regional Australia have taken advantage of Bonza’s low-cost direct flights to Melbourne to see superstar Taylor Swift in her upcoming Eras Tour with flight bookings surging in the months leading to her concerts.

    The 14-time Grammy winning singer-songwriter is performing three shows in Melbourne on 16, 17 and 18 February with the low-cost airline revealing the top regional locations where eager Tay Tay fans attempted to avoid a Cruel Summer to ensure they could see their favourite popstar perform.

    “We definitely saw a Swift Lift in bookings with most flights from Sunshine Coast, Bundaberg, Toowoomba, Port Macquarie, Mildura and Rockhampton to Melbourne (Tullamarine) fully booked as well as flights from Sunshine Coast and Gold Coast to Melbourne (Avalon) at capacity too,” said Tim Jordan, Bonza CEO.

    “We’re delighted to connect Taylor Swift fans from across regional Australia so they can Shake it Off at the Melbourne Cricket Ground without having to spend a small fortune getting there.

    “Demand is high for Aussies to travel domestically and at Bonza we’re proud to connect customers in regional centres to more of their backyard than ever before with low-cost airfares, which is a win for domestic tourism.”

    Bonza operates 11 routes to/from Melbourne (Tullamarine) and two routes to/from Melbourne (Avalon).

    With Valentine’s Day less than a week away and to cater for the romantics, the Bromantics, Galentines and other loved-up legends Bonza is holding a 50% off sale across its entire network, which starts today and runs until 23:59 AEST, 14 Feb ‘24  for travel between 23 Feb – 06 Mar, 13 Mar – 27 Mar, 17 Apr – 19 Jun, 16 Jul – 12 Sep, 07 Oct – 26 Oct with the promo code GOMATES.

    Latest News

    • Hotels

    Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

    Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

    • Tourism

    Nielsen Data reveals brands spending big to attract Aussie tourists

    TripADeal had the biggest outlay of the more than $153 million spent on travel and tourism advertising in Australia in the first quarter of 2024, followed by Virgin Australia and Flight Centre-owned Ignite Travel, new Nielsen Ad Intel data has revealed. And the industry ad spend enjoyed an increase of 8 per cent on the […]

    • Luxury
    • News

    Kamalaya Koh Samui clinches clutch of wellness awards

    Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]

    • Partner Content

    My journey: Before becoming a travel agent I was… a palliative care nurse 

    Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Destinations
    • News

    APT Launches 2025 Asia Adventures

    APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]