Wotif reveals the top Aussie Town of the Year

Sacred Heart Cathedral in Bendigo at dusk on a warm Spring day.
Edited by Travel Weekly

    The iconic country Victorian town of Bendigo has been announced as the Aussie Town of the Year by Wotif as the application also reveals the top spots for domestic travel in Australia.

    Renowned for its gold rush legacy, dating back to the 1850s, Bendigo claims the top spot this year, as 4.5 million Aussies plan on visiting the state in 2024.

    Rounding out the top three destinations are Broken Hill in NSW and Queensland’s Stanthorpe, each providing unique experiences and primed for seven in ten 69 per cent who plan on travelling domestically in 2024, a 9 per cent increase year-on-year.

    Now in its seventh year, the Wotif Aussie Town of the Year Awards recognise trending Aussie destinations for the year ahead and is based on a Wotif data index that looks at accommodation affordability, quality, and traveller satisfaction.

    The awards come at the perfect time as over two-fifths 43 per cent of Aussies who plan to travel domestically want to visit new destinations within Australia. Three in ten 29 per cent are open to travelling to new destinations if it means finding a good deal and over a quarter 27 per cent are choosing to travel locally rather than overseas to help keep costs down.

    Swapping classic coastal getaways for inland educational experiences this year’s awards feature a diverse mix of regional towns, reflecting the desire of many to learn more about Australia.

    Local domestic travellers are most interested in exploring historic sites 89 per cent which they’ll find in Broken Hill with its sacred Aboriginal site Mutawintji National Park, places that showcase Australia’s unique outback experiences 84 per cent such as the underground town of Coober Pedy in SA, and destinations that showcase the arts 76 per cent such as Godinymayin Yijard Arts and Culture Centre in Northern Territory’s, Katherine.

    “Aussie travellers are driven by a curiosity to experience the world around them and it’s fantastic to see that pursuit of discovery leading many to find a culture close to home,”

    “As one in five 20 per cent Aussies are planning a trip during the upcoming Easter long weekend and over half 56 per cent plan on taking advantage of school holidays for local getaways, these awards provide the ultimate inspiration for those planning their travel for the year ahead.”

    2024 Wotif Aussie Town of the Year Award winners:

    1. Bendigo, VIC
    2. Broken Hill, NSW
    3. Stanthorpe, QLD
    4. Katherine, NT
    5. Bathurst, NSW
    6. Tanunda, SA
    7. Griffith, NSW
    8. Stanley, TAS
    9. Exmouth, WA
    10. Coober Pedy, SA

    Latest News

    • Tour Operators

    TTC Tour Brand reveals slew of deals across brands including Trafalgar and Contiki

    Don’t miss out! TTC Tour Brand has revealed a treasure chest of deals across some of its top brands. (Lead Image: Contiki) Clients can save up to 15 per cent on select 2024 worldwide tours with Trafalgar, Insight Vacations and Costsaver. Whether it’s a last-minute break, a big Euro holiday or to explore a new […]

    • Aviation

    Fiji Airways partners with Porter Airlines in US growth bid

    A new partnership has been announced by Fiji Airways to increase its footprint in North America, and make it easier for visitors to reach Fijian paradise. Fiji’s National Airline has signed an interline agreement with Toronto-based Porter Airlines, which provides services in Canada and the United States of America. The agreement means visitors will only […]

    • Cruise

    Flight Centre launches CruiseHQ – a cruise marketplace exclusively for agents

    Flight Centre Travel Group’s B2B cruise wholesale division, CruiseHQ, is making waves with the launch of its cutting-edge booking platform, designed exclusively for travel advisors. (Leda Image: CruiseHQ team) The CruiseHQ platform seamlessly connects travel agencies with exclusive cruise holidays, offering access to a diverse portfolio of global cruise, air, and land partners. Travel advisors […]

    • Tour Operators

    Feeling festive? Wendy Wu tours launches Christmas collection

    Now is the time to plan your overseas Christmas escape, with Wendy Wu Tours launching its Christmas Collection Offer for travel in 2024 and 2025. Travellers can save up to $600 per person on selected 2024/25 overseas tours when they book an eligible Christmas tour between 18 April-12 June 2024. Wendy Wu Tours’ Christmas holiday packages […]

    • Destinations

    OPINION: In a world of screens, we crave experience

    I remember the first time I ever booked myself into a retreat. It was in the middle of Covid when my life consisted of waking up, looking at a screen, and going back to bed. I was working in sales at the time. The role required a lot of engagement with people, however the bulk […]

    • Cruise

    Sun Princess: High-end dining and world class entertainment awaits

    In case you weren’t already aware, Princess Cruises most extravagant ship yet, the Sun Princess is currently sailing her maiden season through the Mediterranean, and this week, we’re onboard to experience all she has to offer! The Sun Princess is the first Princess Cruise ship in the new ‘Sphere Class’ and the first in the fleet to […]