Back-Roads Touring launches ‘Discover a New Local’ promotion

Back-Roads Touring launches ‘Discover a New Local’ promotion
Edited by Travel Weekly


    Exclusive discount of $250 per-person on a range of departures in 2024 – 60 per cent of 2024 departures already guaranteed to operate – 160 per cent year on year growth reported.

    Back-Roads Touring, the small group touring experts across the UK & Europe, has today announced the launch of its ‘Discover a New Local’ promotion, offering early booking savings of $250 per person.

    The vast discount is applicable on all tours (excluding May and September departures) booked between Wednesday, 4th October until Wednesday, 15th November 2023. Additional Loyalty discounts are also applicable alongside the ‘Discover a New Local promotion’ for customers who have travelled with Back-Roads Touring before or those who are booking a multi-tour holiday.

    For over 30 years, Back-Roads Touring has perfected its off the beaten track itineraries, taking groups of up to 18 guests to remote places, avoiding large crowds and overpopulated tourist hotspots. The ‘Discover a New Local’ promotion encourages clients to immerse themselves in a new destination next year by showcasing the best places to dine locally, the stunning remote landscapes, and by delving even further into Europe’s rich history and culture.

    60 per cent of Back-Road Touring’s 2024 departures are already guaranteed to operate next year, following substantial 160 per cent year on year growth, with more departures regularly being added. Tuscan Treats is proving particularly popular for next year, with a 240 per cent increase in bookings compared to 2022.

    The small group specialists are also reporting a 90 per cent increase in bookings on their spectacular Norway: Fjords and Glaciers departures.

    David Gendle at Back-Roads Touring said: “We are delighted to offer this gift to our loyal customers, especially as it is also applicable alongside our multi-tour and past customer discounts too. Savings will be substantial, so we encourage our customers to book their dream now to secure the best price possible.

    We are excited to be heading into 2024 in a very strong position, with an extensive number of guaranteed departures already confirmed.”

    Back-Roads Touring groups are deliberately small so every customer can get the most out of their tour. There is also the option to enjoy the benefits of travelling in the shoulder season – lower prices, milder weather, and fewer crowds. Solo travellers will all feel welcome on these sociable tours and will not be overwhelmed by travelling in a large group.

    Back-Roads Touring trips offer so much more than traditional tours. Passionate and attentive tour leaders will guide customers to well-known locations to unravel stories, reveal secrets, embrace fascinating cultures, taste delicious local flavours and wander across unexplored terrain.

    Each tour includes transportation by premium mini-coach and the very best tour leaders throughout.

    Agents can book with certainty with the assurance of Back-Roads Touring’s flexible booking policies which covers unlimited no fee changes and 60-day cancellation protection. Bookings can be confirmed with an affordable deposit and customers have up to 60 days before departure to pay the full balance.

    Here’s just some of the 2024 trips included in the ‘Discover a New Local’ promotion:

    Corners of Cornwall – SAVE $250 PER PERSON

    8 days from $4,459 per person (including $250pp saving)

    From windswept moors and wild coastlines to historic cities and picture-perfect fishing villages, the county of Cornwall is filled with evocative sights and fascinating stories. This scenic tour explores the maritime heritage, rural beauty and culinary pride of this unique corner of South West England.

    Price includes: Seven nights in hand-picked accommodation, premium mini-coach transportation, an experienced Back-Roads tour leader and driver, and 11 meals (seven breakfasts and four dinners).

    The Emerald Isle SAVE $250 PER PERSON

    13 days from $6,069 per person (including $250pp saving)

    This fascinating tour delves into the Emerald Isle’s rich history, traditions and cultural heritage like no other. From the starting point at the spectacular Giant’s Causeway, the road trip will follow Ireland’s rugged peninsula through quaint villages and past ancient landmarks. Highlights include a Black Cab tour of Belfast’s street art and political murals, visits to the Titanic Museum and the iconic Blarney Castle, and time to uncover the magnificent Cliffs of Moher, an Area of Outstanding Natural Beauty.

    Price includes: 12 nights in hand-picked hotel accommodation, premium mini-coach transportation throughout the tour, an experienced Back-Road tour leader and driver, and 18 meals (12 breakfasts, one lunch and five dinners).

    Tuscan Treats – SAVE $250 PER PERSON

    8 days from $3,239 per person (including $250 pp saving)

    This wonderful trek across exquisite Tuscany takes in idyllic countryside, ancient towns, beautiful architecture and delectable food, on one unforgettable holiday. This leisurely tour seeks out world-renowned treasures, explores hidden gems and tastes all the flavours of the region. Highlights include time to unearth the mysterious medieval town of Volterra, the opportunity to unlock the secrets of Tuscan cuisine with a cooking class set amongst the romantic Chianti region, and the chance to indulge in delectable cheese and wine tasting at a local farm in Pienza.

    Price includes: seven nights in hand-picked hotel accommodation, premium mini-coach transportation throughout the tour, experienced Back-Road tour leaders and 11 meals (seven breakfasts, one lunch and three dinners).

    Discover Portugal – SAVE $250 PER PERSON

    10 days from $4,789 per person (including $250 pp saving)

    The real Portugal will be unveiled on this spectacular tour which journeys on Portugal’s backroads from Lisbon to Porto. En route, charming medieval villages, Gothic cities, world famous pilgrimage sites will be revealed along with sumptuous local cuisine. Highlights include a scenic ride down the Douro River in a traditional rabelo boat, artisan cheese tasting near Viseu, and ample time to explore the history-laden streets of Coimbra.

    Price includes: nine nights hotel accommodation, premium mini-coach transportation throughout the tour, an experienced Back-Road tour leader and driver, and 14 meals (9 breakfasts and five dinners).

    Norway: Fjords and Glaciers – SAVE $250 PER PERSON

    9 days from $5,129 per person (including $250pp saving)

    Imaginations will run wild on this beautiful tour as the group will fjord-hop past towering waterfalls, snow-capped mountains, tranquil lakes and quaint fairytale villages. With utterly breathtaking landscapes in abundance and warm local hospitality at every destination, this is the most idyllic Norwegian adventure. Topped off by an unparalleled train journey on the sensational Flåm Railway, other highlights of the trip include a scenic cruise on the Geiranger Fjord taking in Seven Sister waterfalls en route, and learning about Norwegian salmon farming before sampling the local produce on a visit to Hardangerfjord Akvasenter.

    Price includes: eight nights in hand-picked accommodation, premium mini-coach transportation throughout the tour, experienced Back-Road tour leaders and 12 meals (eight breakfasts, one lunch and three dinners).

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