Azamara rolls out luxe bar championing destination immersion

Azamara rolls out luxe bar championing destination immersion

Azamara is rolling out its lush destination-inspired bar, Atlas, across its entire fleet.

Atlas Bar, which first appeared in Spring on board the line’s newest ship Azamara Onward, is the line’s homage to its destination immersion focus, offering themed cocktails based on the ports passengers will see during their cruise.

From August 2022, guests on any Azamara voyage can indulge in the ‘Atlas Bar Experience’, offering some of the venue’s most popular destination-inspired libations in The Den.

The specialty venue brings a unique concept onboard, offering freshly squeezed juices and handmade syrups to elevate the flavours of the curated list of cocktails, which can be paired with a menu of small plates served hot and cold, including beef tartare topped with caviar and shaved truffle, smoked lobster crudo, and more.

The “Atlas Bar Experience” will take place onboard Azamara Journey, Azamara Pursuit, and Azamara Quest in The Den, a comfortable lounge equipped with travel books, guides, and destination-focused activities.

Azamara’s skilled bartenders will curate specialty cocktails from Atlas Bar such as the London Fog Martini, Tuscan Delight, and guest favourite, Heart of Azamara.

Scott Daniels, AVP of Hotel Operations for Azamara, said he has received a more positive response from guests than anticipated.

“The designer created a beautiful space that really complements the cocktail and food menus that our food and beverage team worked so hard to perfect,” he continued.

“I couldn’t be more proud of the team’s work here, and we wanted to be able to offer the experience on our other ships, even if we didn’t have the same physical space.”

The “Atlas Bar Experience” is a specialty offering and is not included in Azamara’s complimentary amenities, but guests can choose to upgrade to the ultimate beverage package, which includes unlimited Atlas Bar drinks.

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