Aussies pick family over friends when travelling

Aussies pick family over friends when travelling

When it comes to group travel, Australians would rather travel with family over friends, according to an Emirates Airline study.

Despite the wish to travel with family, for more than a quarter of Aussies (28.3%) it’s been over five years since their last family holiday.

The research also found that in almost half of the cases, the mother is responsible for instigating the trip.

“Although it may have been a number of years since their last family holiday, it’s heartening to see that the family holiday tradition is still valued by Australians, with mums continuing to play a key role in bringing the family together for these special trips.

“Regardless of age, the research shows that there is still a strong appetite from children, even when entering their adult years, and parents and grandparents alike to travel together as a family,” said Barry Brown, Emirates’ Divisional Vice President for Australasia.

This information comes as Emirates launches the Take Me There campaign in the lead up to Mother’s Day, to inspire Aussie families to pack their bags and travel as a family.

By sharing a photo of a previous family holiday you could win four flights to any one of Emirate’s 140 international destinations to create new memories for the coffee table album.

“Many of our Australian passengers travel with their families to visit relatives and friends overseas and we’re pleased to help connect families all over the world through our extensive network of over 150 destinations across 80 countries and territories,” said Mr Brown.

The competition is running until Tuesday April 26, with the winner announced on Mother’s Day, Sunday 8th May.

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