Australian border re-opens today but the industry has concerns

Mother embracing her daughter and grandson at airport arrival gate. Woman with her son giving hug to her mother at airport in pandemic.

Today’s the day! Aussie border’s are back open after 23 months, but a decimated travel industry and confusion around Australian state border requirements has many concerned.

Data from the Australian Tourism Export Council (ATEC) revealed international in-market sellers of Australian travel are reporting significant concern from consumers lacking confidence to book their travel to Australia.

“While the government has invested in global advertising to drive demand to return to Australia, there are worrying signs consumers are wary of travelling here with confusion over our various state travel restrictions and concern about snap border closures,” ATEC managing director, Peter Shelley, said.

“Australia is a long-haul, aspirational destination and people are concerned by what they have heard in the media about confusing state entry requirements and isolation protocols should they get COVID while here.”

Other data from ATEC revealed confusion surrounding state border requirements created booking hesitation, businesses don’t expect to see a significant flow of international visitors before October 2022, tourism suppliers are operating at 50 per cent or less capacity compared to 2019, and inbound tour operators are operating at 30% or less capacity compared to 2019.

“While the industry is looking forward to welcoming back international visitors and rebuilding our tourism brand, there is a huge and complex runway to navigate and we need a multitude of factors to line up including access to skilled staff, a consistent approach to COVID protocols and ease of movement between states, along with international tourism trade educational programs and targeted advertising campaigns,” Shelley said.

Although many are concerned about how the travel industry will handle the large amounts of tourists coming into Australia, the airlines are already welcoming them in.

Qantas will bring in eight flights from overseas destinations today and will fly more than 14,000 passengers into Australia this week.

QF12 from Los Angeles was the first to land at 6.20am and flights from other international destinations including Vancouver, Singapore and London will arrive into Sydney throughout the day.

JetStar’s first unrestricted international flight JQ18 will touch down in Melbourne from Phuket at 10.05am and QF70 from Delhi to Melbourne will arrive at 1.35pm.

At a press conference today, Scott Morrison thanked those working in the tourism industry and reminded them that the wait is over.

“I want to thank all of those in our international tourism industry here in Australia,” the Prime Minister said.

“To them, I say, whether they’re up in Far North Queensland or here in one of our biggest cities, where international tourism is so important, thank you.

“Thank you for pushing through over the course of this pandemic. The wait is over.

“The tourists are coming back and my message to them is, to tourists all around the world, pack your bags, come and have one of the greatest experiences you could ever imagine – the experience you’ve been waiting for.”

Latest News

  • Aviation
  • Products

Luxury fashion house Missoni adds amenity kit to Delta One experience

Italian luxury fashion house Missoni will soon be part of the Delta One experience with a new customer amenity kit. Missoni – a brand well known for its creative use of colors and patterns – will elevate Delta One with the new amenity kit and top-of-the-line details woven into key touchpoints throughout the Delta One […]

  • Cruise

Viking Cruises special 8-day cruise rate

Viking cruises is providing a special offer on its 8-day Rhine Getaway itinerary for November 2024 departures with a strictly limited basis. The cruise takes guests out to discover the charm of old-world Europe as they sail through Netherlands, Germany, France, and Switzerland. The itinerary includes visits the turreted fortresses, grand cathedrals, and medieval towns […]

  • Cruise

Variety Cruises launches “Sell Three, Sail Free in Tahiti” promotion for travel advisors

The family-run, small-ship cruising company, Variety Cruises, has introduced an incentive for travel advisors booking holidays on the company’s Tahiti and French Polynesia cruises. To win a free cruise for two people, the promotion requires advisors to sell three cabins on Variety itineraries in Tahiti booked by 15 September, 2024 and through to 30 April, […]

  • Cruise

Viking is gold sponsor of 2024 Saxo Scandinavian Film Festival, presented by Palace Cinemas via Val Morgan Cinema

Viking has announced it will be a gold sponsor of the 2024 Saxo Scandinavian Film Festival presented by Palace Cinemas via Val Morgan Cinema. The festival, now in its 10th year, showcases the best Nordic contemporary cinema from international film festivals including Göteborg, Cannes and Berlin. The sponsorship provides Viking with the opportunity to connect […]

  • Hotels

The Dorchester rooms and suites

The Dorchester has unveiled additional rooms and suites with a new butler program to enhance guest experience, marking another milestone in its renovation. The portfolio of the world’s foremost luxury hotels and residences, Dorchester Collection, has refurbished room interiors to continue its commitment to reinvent tradition. The Dorchester’s interiors, re-envisioned by interior design firm Pierre-Yves […]

  • Events

Bastille Festival 2024

Residents and travellers can immerse themselves in the vibrant spirit of France as Bastille Festival Sydney returns with a jam-packed program to ignite the Paris Olympic spirit. The annual four-day celebration brings the spirit of France to the heart of Sydney in honour of French Bastille Day. It commemorates two significant events in French history: […]

  • Aviation

Air Astana donates upcycled aircraft furniture to Almaty Airport

The Air Astana ‘Upcycling for the Future’ project involves the creative recycling of used aircraft parts, with furniture having been previously exhibited at various locations across Almaty since 2022.   The aim of the Air Astana project is to promote sustainability and reduce environmental impact. Air Astana Group is the largest airline group in Central […]

  • Conferences
  • Travel Agents

New Zealand’s biggest business event marks Matariki

Matariki, the Māori New Year has been celebrated at a spectacular event for MEETINGS 2024 buyers at Rotorua Airport last night (Wednesday, 19 June). RotoruaNZ Business Events and Coast Group presented a special dinner with supporting partners Rotorua Airport, Terrace Catering, Event Impressions and The Production Agency. The evening featured a stunning 12-minute light and […]

  • Tour Operators

Albatross Tours’ feeling Festive as it guarantees remaining places for Christmas 2024 tours

European tour specialists, Albatross Tours, has guaranteed every tour for Christmas 2024 is a goer. “The Albatross festive program has established itself as a real favourite for Australian travellers. We have a fabulous choice of Christmas market locations – Berlin, Dresden, Prague and Ljubljana are just a few,” managing director Shelley Poten said. The all-inclusive […]