RedBalloon has joined forces with Destination New South Wales (DNSW) in its latest campaign to encourage Aussies to renew themselves through exploring new places and experiences across the state.
The ‘Feel New, Renew Yourself’ campaign aims to increase overnight stays, day trips and experiences across NSW, bringing a welcome injection of demand to the State’s tourism sector off the back of a challenging two years.
Part of the largest experiences marketplaces in the southern hemisphere, The Big Red Group, RedBalloon has seen a massive increase in interest and anticipates the new campaign will generate further demand for NSW tour and experience operators, with flow-on effects across the broader tourism industry.
“As an Australian owned and operated company with more than 2500 tours and experience businesses listed across our sites, these high impact / highly visual partnerships are incredibly important,” Matthew Cavalier, chief growth officer at Big Red Group said.
“This campaign will bring great momentum to the tourism sector, through promoting the incredible range of experiences Australians can do in their own backyard.
“Following on from some very successful campaigns executed with Destination NSW in the past, I’m excited to see the ‘Feel New, Renew Yourself’ campaign come to life. With the peak of summer upon us, I’m confident this campaign will inspire Australians to get out and explore the huge array of activities NSW has on offer, providing much needed economic benefit to the travel, tours and experience sector right across NSW.”
The campaign is designed to resonate with Australians looking to get 2022 off to a fresh start, while reawakening people’s sense of wonder at the fantastic destinations and experiences around the State.
The campaign commenced on 17 January and will conclude in mid-February.