Aussie travellers favour Kenyan holiday

Aussie travellers favour Kenyan holiday

The number of Australian’s visiting Kenya has grown in 2016, something the Kenya Tourism Board (KTB) welcomes as an indication of a huge step forward for the Kenyan tourism industry.

KTB reported a positive 18.9 percent growth in Australian visitor’s year on year for the first six months of 2016.

KTB representative Bart Druitt said “we are thrilled with the positive visitor figures and feel there is strong potential for even further growth from the Australian market. Aside from being the home of the original safari with some of the best game viewing in the world, what many Aussies don’t realise is that Kenya also has a unique culture, strong conservation initiatives, incredible adventure activities and a broad range of accommodation options.”

The strong growth can be attributed to several factors including improved destination awareness and confidence, increased air capacity with Qatar Airways, continued support and marketing efforts from trade partners and a variety of new tourism initiatives including reduced park fees, the removal of VAT charges on national park entry fees, visa waivers for children under 16 years and the introduction of an online visa system.

DFAT also lowered their travel advice for Nairobi, something Druitt said has “definitely helped.”

Earlier this year KTB also launched an exciting digital consumer campaign, recruiting five Australian digital influencers to experience Kenya, each showcasing one of the destination’s key drawcards: wildlife, adventure, luxury, conservation and culture. The influencers’ captivating imagery, blog posts and video content was gathered together to create a dedicated campaign microsite enticing Aussies to follow their journeys, and enter the competition for a chance to win a Kenyan adventure.

“This campaign was created to highlight each of these offerings to Australians who may be considering a holiday with a difference – Kenya truly is a magical place and through engaging raw content this campaign showcased exactly that,” Druitt said.

Further commitment to the Australian market includes a group of wholesale product managers hosted to Kenya in October to attend the sixth annual Magical Kenya Travel Expo, helping develop the Kenya product available to Australians.

DSC0890

Latest News

  • Conferences

Crikey! Celebrity’s Robert Irwin confirmed as speaker for World Travel & Tourism Council

Environmentalist and newly minted TV personality (I’m a Celebrity) Australia Zoo’s Robert Irwin has been confirmed for World Travel & Tourism Council, the world’s biggest tourism summit in Perth (Boorloo) this October. The WTTC Global Summit is taking place from 8-10 October at Crown Perth under the theme “Ancient Land: New Perspectives” to showcase Western […]

  • Cruise

Kimberley Coast Experience with three nights in Broome

Cruise Traveller offers an exclusive offer that takes travellers  to the magnificent Kimberly Coast, and includes a three-night stay in Broome with French luxury cruise ship operator, Ponant. Head to the remote and rugged Kimberley, with its thundering waterfalls, towering gorges, sacred rock art, and abundant wildlife aboard a small but luxurious ship. The experience […]

  • Hotels
  • Luxury

Dior returns to The Beverly Hills Hotel for a summer exclusive

The legendary ‘Pink Palace’, The Beverly Hills Hotel, once again partners with Dior and offers the exclusive Dior Spa Residency and Dioriviera pop-up boutique to guests. The Beverly Hills Hotel general manager, John Scanlon, said: “We are thrilled to partner with Dior again to create an alluring experience that is as stylish as it is […]

  • Hotels
  • Luxury

Celebrate Sofitel Sydney’s 60th anniversary with a Diamond Experience Competition

Sofitel Sydney Darling Harbour celebrates six remarkable decades of delivering luxurious services worldwide by launching its Diamond Experience, promising an unparalleled and elegant stay. Located next to the dynamic International Convention Centre, the Sofitel Sydney Darling Harbour offers sophisticated settings at each of its 590 luxurious rooms, including 35 lavish suites. The various accommodation options […]

  • Hotels

Hoiana Resort and Golf launches Vibrant Summer Vibes Campaign

Vietnam’s premier luxury entertainment resort, Hoiana Resort and Golf, launches its Vibrant Summer Vibes Campaign which offers unforgettable activities with four 5-star hotels, golf and 24-hour entertainment. Hoiana Resort and Golf is a haven of local hospitality, world-class service, and magnificent accommodations. They boast of over 1,000 rooms, more than 20 luxury restaurants and bars, […]