Cruise

Aussie cruisers crack one million

Hannah Edensor

As if we already didn’t know Aussies love to cruise, the latest figures from the CLIA 2014 Australian Cruise Industry Source Market Report have confirmed it.

Australia’s cruising market last year managed to crack the one million mark, a first in our country’s history.

Sitting at an exact figure of 1, 003, 256 cruisers from down under, it’s becoming clear that the cruise industry isn’t slowing down any time soon.

“This is the first time in the industry that’s almost 90 years old that one million Australians have been carried by a cruise ship,” CLIA’s chairman Gavin Smith said at the launch of the report this morning at The Overseas Passenger Terminal.

“We have long talked about when we would achieve this, and never in these discussions did we expect it to come this soon. We are many, many years in advance.”

And the figures show that Australia is indeed a good six years ahead of the mark in reaching this massive number, but that’s not the only thing the Aussie cruise market is winning at.

The market penetration of Australian cruisers has reached 4.2% of the population, which represents a growth of 170,000 passengers in order to hit this number.

The first nation in the world to soar past the 4% mark in market penetration, Australia has become a “world leader” in the cruise industry.

“No other country in the world is achieving this number,” Smith said.

“Cruise ships are being thought of as a destination in itself, and is now the third largest reason for Australians to travel overseas.”

“We are sitting at the fourth largest cruise passenger source market in the world, extending our lead over North America.”

When we break down the stats, there are a few key things to know about Aussie cruisers.

The majority of cruise passengers are staying close to home, with 39% in the South Pacific, 19% staying domestic, 9% heading over to NZ, and 6% popping up to Asia.

Europe remains the most popular long haul destination for cruising, with this market jumping up 21% overall.

“Australians are still showing an interest in the traditional home of cruising too,” CLIA’s general manager for Australasia Brett Jardine said.

“And while the Asia Pacific market remains the most visited, the biggest percentage of growth was seen in the Caribbean, the Bahamas and the crossing of the Panama canal with a growth of 65%.”

River cruising is also on the up, soaring more than 60% in 2014.

And over the Tasman, cruising to NZ actually fell by 10%, but this was due to the “lack of available berths” according to Jardine.

“But our friends across the ditch remain buoyant about attracting more cruise passengers from Australia,” he added.

Aussies spent an average of 10 days at sea in 2014, with the most popular timeframe for cruising the big blue sitting at between eight and 14 days, while river cruising attracts most for 13 days.

And while almost all states grew their cruise numbers by around 20%, Queensland and NSW remain the key contributors of passengers, at 23.6% and 40.9% respectively.

“No single age group dominated the cruise industry last year,” Jardine added.

“Now more than ever there really is a cruise for everyone.”

“All being well, we are well on our way to achieving the revised 2020 forecast of two million passengers.”

“The expansion of our industry in recent years means there’s now a huge range of ships and itineraries on offer across the globe and I think Australians, who are inveterate travellers, are responding by increasingly factoring a cruise into their holiday plans,” Smith said.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Skip the rebound surge with South America

For clients eager to travel overseas again but wanting to avoid the summer disruptions, leave Greece or California for another time and head to South America.

Share

CommentComments

Destinations

Events

Top 12 unmissable events for Italian summer trips

Summer in Italy means sunshine, gelato, promenading after dinner, Aperols overlooking the ocean, hiking, cycling…and a jam-packed events calendar.

Share

CommentComments

Aviation

Airport queues return in anticipation of the school holidays

If you were looking for a good chance to relisten to Led Zeppelin’s entire discography but can’t find the time, we recommend booking a flight to literally anywhere from Sydney or Melbourne airport this month.

Share

CommentComments

Destinations

Queensland government mulls tourism tax

In response to this, the NSW government will be introducing an ice-cream tax, which has infuriated primary school kids across the state.

Share

CommentComments

Destinations

South Africa drops all remaining COVID restrictions

Meanwhile, we’ve decided to keep mask-wearing optional in Travel Weekly’s office, mainly to protect us against the office dogs’ various… smells.

Share

CommentComments

Travel Agents

AFTA and CLIA bring back NTIA and the port & destination showcase

Polish your dancing shoes because it’s industry events galore as the two peak bodies reveal the return of two much sought-after happenings.

Share

CommentComments

Aviation

Breaking News

Jetstar CEO to step down as Qantas promises $5,000 boost to employees and more domestic capacity cuts

It’s a day of mixed emotions for Qantas and Jetstar staff today, with bouts of cheering and sobbing breaking out at an alarming rate.

Share

CommentComments

Events

Save the date! Hawai‘i Tourism Oceania announces dates for ‘Aloha Down Under’ roadshow 2022   

by sponsored by Hawai‘i Tourism Oceania

Get your diaries out because Australia and New Zealand’s biggest annual Hawai‘i Roadshow, Aloha Down Under, is on from the 22nd to 29th August 2022. 

Share

CommentComments

Hotels

Marriott launch home rental collection for ANZ

Marriott has launched its new home-rental collection while the Travel Weekly staff have decided to launch a Pokémon cards collection. It’s not quite as significant but at least it’s something.

Share

CommentComments

Road & Rail

Avis launches high-end car rental brand for luxe travellers

Got any clients looking to indulge in their midlife crisis without going the whole hog? We’ve got good news.

Share

CommentComments

Travel Agents

TravelManagers announce speakers for national conference

We heard that the muppets will be there, but we have been watching a lot of Sesame Street lately so we could be getting confused.

Share

CommentComments

Aviation

“I thought I was going to die”: Passenger plane catches fire on runway

Don’t worry, the photo shows a white chemical foam used to put out the fire, not a random snowfall confined to a 30-metre area in Miami as you may assume from a first glance.

Share

CommentComments