Airbnb offering sleepover experience with K-Pop boy band

Airbnb offering sleepover experience with K-Pop boy band
Edited by Travel Weekly


    For the first time ever, K-Pop powerhouse ENHYPEN are opening the doors to an overnight stay at the iconic Dongdaemun Design Plaza in Seoul.

    Located in Seoul’s most fashionable district, guests will steal the spotlight with an overnight stay ON the runway the night before Seoul Fashion Week in September 2023

    Guests will get a sneak preview of new collections and exclusive passes to Seoul Fashion Week including front row seats with some of K-Fashion’s biggest names.

    Get your light sticks ready! ENHYPEN is set to kick off Seoul Fashion Week in September 2023 with the world’s first overnight stay at Dongdaemun Design Plaza (DDP), the soul of style in Seoul.

    Following their appearances at Milan Fashion Week, K-Pop’s ENHYPEN are becoming Airbnb Hosts and inviting two lucky guests to preview Seoul Fashion Week with an overnight stay at DDP.

    Designed by renowned architect Zaha Hadid, DDP is a major landmark in South Korea’s capital city, and hub to a thriving design, art and fashion scene.

    The top floor loft space has been transformed in celebration of Fashion Week, with guests getting the chance to stay ON the runway, and gain a first look the night before collections are revealed and Seoul Fashion Week begins.

    A backstage dressing room offers designer clothes for guests to try on from K-fashion’s most innovative up-and-coming designers. To top it off, guests will receive exclusive passes to Seoul Fashion Week (including front row seats with some of the biggest names in K-Fashion!).

    “We are honoured to partner with Airbnb and DDP to bring guests behind the scenes of Seoul Fashion Week like never before,” said ENHYPEN’s leader Jungwon.

    “It’s so exciting to be part of the K-Wave movement, and share the magic of Korean music and fashion with the world.”

    “I am thrilled that Airbnb has joined forces with ENHYPEN, Seoul Design Foundation and Seoul Metropolitan Government to create a truly unprecedented experience in the cultural heart of Seoul,” said Nathan Blecharczyk, Co-Founder and Chief Strategy Officer at Airbnb.

    “Airbnb’s unique offerings in South Korea, from traditional hanoks to contemporary structures such as DDP, provide distinctive spaces from which to explore the fascinating culture of this dynamic market.”

    About the stay

    Two guests will have the opportunity to stay overnight – a nod to 14 years ago when construction first broke ground – during which they’ll get to channel their inner fashion model or K-Pop star with:

    • Exclusive passes to Seoul Fashion Week, including front row seats with some of the biggest names in K-fashion
    • Access to a personal fashion runway, a perfect backdrop to take a Polaroid selfie
    • A personalised video welcome from ENHYPEN
    • A curated stay filled with snacks, drinks, and books all personally selected by ENHYPEN members
    • A giveaway of two special autographed Polaroids of ENHYPEN at DDP

    They will also get their very own capsule wardrobe, complete with K-fashion’s up-and-coming designers – and pieces to take home!

    And an adventurous stroll on DDP’s undulating rooftop with a guide, overlooking the expansive views of fashionable Dongdaemun and its bustling thoroughfares

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