Agents remain “integral booking channel” for Aussies heading to Hawaii

Agents remain “integral booking channel” for Aussies heading to Hawaii

Hawai‘i Tourism Oceania has damn near knocked our socks off, delivering some extraordinary visitor statistic results at its annual ‘Ohana update in Sydney on Thursday to trade and industry partners.

In 2018, Oceania arrivals increased by a huge 3.5 per cent, bringing total visitor numbers to 409,133, the highest figure to date.

In Australia specifically, visitor figures remained steady year on year with 324,471 arrivals, reflecting the hard work and marketing initiatives of Hawai‘i Tourism Oceania.

Giselle Radulovic, country manager for Australia at Hawai‘i Tourism Oceania, said the team were pleased with the 2018 visitor statistics.

“Never before has the Oceania region seen visitor arrivals to Hawai‘i exceed 400,000. This extremely positive result is setting up Hawai‘i Tourism Oceania for an even stronger year in 2019 as we continue to promote the diversity of experiences on each Hawaiian Island,” she said.

Repeat visitor rate for Aussie travellers remained high at 52.9 per cent ahead of other tourism regions including Europe, Latin America, Taiwan, Korea and China.

The results highlight the importance of the Australian market for Hawai‘i’s tourism industry with an average length of stay of 9.74 days in 2018.


“The long average length of stay for Australian travellers is indicative of the destination’s depth of experiences and appeal to our market. Australians are willing explorers and Hawai’i offers so many different activities, from beaches to water sports, road trips and helicopter tours over volcanoes,” Radulovic said.

Hawai‘i Tourism Oceania also highlighted recent findings from their consumer market research, which showed the top brand perceptions of Hawai‘i for an Australian traveller.

Known well for its beaches, Hawai‘i’s outstanding nature and landscapes were the top perception of the Aloha state, followed by its’ suitability for family travel and appeal to couples.

The consumer market research also showed that travel agents remain an integral booking channel when travellers are arranging a holiday to Hawai‘i.

To learn more, contact Hawai‘i Tourism Oceania at or go here to view the 2018 December Visitor Statistics.

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