Agents remain “integral booking channel” for Aussies heading to Hawaii

Agents remain “integral booking channel” for Aussies heading to Hawaii

Hawai‘i Tourism Oceania has damn near knocked our socks off, delivering some extraordinary visitor statistic results at its annual ‘Ohana update in Sydney on Thursday to trade and industry partners.

In 2018, Oceania arrivals increased by a huge 3.5 per cent, bringing total visitor numbers to 409,133, the highest figure to date.

In Australia specifically, visitor figures remained steady year on year with 324,471 arrivals, reflecting the hard work and marketing initiatives of Hawai‘i Tourism Oceania.

Giselle Radulovic, country manager for Australia at Hawai‘i Tourism Oceania, said the team were pleased with the 2018 visitor statistics.

“Never before has the Oceania region seen visitor arrivals to Hawai‘i exceed 400,000. This extremely positive result is setting up Hawai‘i Tourism Oceania for an even stronger year in 2019 as we continue to promote the diversity of experiences on each Hawaiian Island,” she said.

Repeat visitor rate for Aussie travellers remained high at 52.9 per cent ahead of other tourism regions including Europe, Latin America, Taiwan, Korea and China.

The results highlight the importance of the Australian market for Hawai‘i’s tourism industry with an average length of stay of 9.74 days in 2018.

jakob-owens-286971-unsplash

“The long average length of stay for Australian travellers is indicative of the destination’s depth of experiences and appeal to our market. Australians are willing explorers and Hawai’i offers so many different activities, from beaches to water sports, road trips and helicopter tours over volcanoes,” Radulovic said.

Hawai‘i Tourism Oceania also highlighted recent findings from their consumer market research, which showed the top brand perceptions of Hawai‘i for an Australian traveller.

Known well for its beaches, Hawai‘i’s outstanding nature and landscapes were the top perception of the Aloha state, followed by its’ suitability for family travel and appeal to couples.

The consumer market research also showed that travel agents remain an integral booking channel when travellers are arranging a holiday to Hawai‘i.

To learn more, contact Hawai‘i Tourism Oceania at info@hawaiitourism.com.au or go here to view the 2018 December Visitor Statistics.

Latest News

  • Hotels

The Gainsborough Bath Spa 2025 line-up in celebration of Jane Austen’s 250th anniversary

To celebrate the 250th anniversary of Jane Austen’s birth, The Gainsborough Bath Spa will host a series of exclusive events in partnership with Strictly Jane Austen. Combining classic architecture and historical elegance, The Gainsborough Bath Spa is the perfect setting for this celebration of Jane Austen. Located just moments away from key sites in Austen’s […]

  • Aviation

Qatar Airways is the official airline partner of Premier Padel

Premier Padel is pleased to announce a multi-year partnership with Qatar Airways as it becomes the new “Title Sponsor”, “Tour Finals Sponsor”, and “Official Airline Partner”. As part of this significant partnership, the official tour will be renamed the “Qatar Airways Premier Padel Tour”. In addition, the tour final taking place in Barcelona on December […]

  • Destinations

Malolo Island Resort Fiji launches its own resort app

Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

  • Tour Operators

France on foot holiday savings

Walking up a steep incline may be painful, but it is all worth it when you see that incredible view.

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

  • Aviation
  • News

Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

  • Tourism

The number one thing you can’t forget if you’re going to Europe & The Olympics

As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]