AccorHotels signs on 50 new hotels in Africa

AccorHotels has made a name for itself in the African market, signing on 50 hotel management contracts.

On the occasion of the French President’s visit to Angola, AccorHotels sealed an exclusive partnership with the major Angolan company AAA ACTIVOS LDA, a company known for its leadership in oil insurance and in investment.

The plan? To open 50 hotels (more than 6200 rooms) in Angola from luxury to economy between 2015 and 2017.

“This historical and unheard of establishment of a hospitality group in Angola, which was made possible through our partnership with AAA ACTIVOS LDA, testifies to AccorHotels’ ambition in Africa, where tourism is rapidly evolving” AccorHotels’ chairman and ceo Sebastien Bazin said.

“Angola has 25 million inhabitants, 40% of which are of working age. Therefore, 3 000 employees will be hired locally in a large selection of hospitality jobs, ranging from restaurant service to executive positions: The Group commits to train these employees, as well as to pass on its values to them.”

AAA’s chairman Carlos Manuel de Sao Vicente highlighted that this collaboration with AccorHotels was an unprecedented alliance that aimed to address a growing international demand.

“Angola is diversifying the economy in order to reduce the dependence from the mineral economy, namely oil and diamond industry,” he said.

“AAA is already contributing to achieve this strategic role by investing in the building of a national chain of 50 hotels in all capital of provinces and a chain of 3 logistic centers to supply the hotels.

“Now we have established a partnership with Accorhotels to manage the hotels, train Angolans and provide hospitality services in all hotels with international quality standards with a French flavor and an Angolan touch. We are sure that Angola will become soon a big player in the hospitality and tourism activity in Africa.

“Angola will become a major tourist destination. Our 50 hotels will help to stimulate the domestic and international tourism.”

Over the next two years, 50 hotels will be opened in strategic locations, such as in Luanda, the Angola capital, and the 17 capitals of province.

Six hotels are expected to open in 2015, 22 in 2016 and 22 in 2017. The offer will cover all segments of the hotel market, from luxury to economy, including midscale.

A total of 27 hotels will be operated under the banner of the economic ibis Styles brand, 22 under that of the midscale Mercure brand, and one under the luxury Sofitel brand.

In 2015, AccorHotels is expanding its hotel offer to Cameroon, the Democratic Republic of Congo and the Ivory Coast. AccorHotels also intends to open more than 30 new hotels in Sub-Saharan Africa before 2020.

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