Accor showcases new era for Mercure, opens Novotel in Melbourne, unveils refreshed Sydney Sofitel

Accor showcases new era for Mercure, opens Novotel in Melbourne, unveils refreshed Sydney Sofitel

It’s been a big week for Accor’s Aussie operations, with openings and unveilings left, right, and centre!

The French hotel giant has welcomed a new era of its Mercure Hotel brand with the opening of Mercure Melbourne Doncaster, introducing a new path of an upper midscale hotel in the region.

Doncaster is one of Melbourne’s key business districts, within close proximity of Eastern Health Hospitals and Box Hill TAFE, giving the hotel a prime location for business travellers seeking 24-hour personal service after a busy workday.

With design work by KREAT Studios, the hotel welcomes 183 contemporary styled guest rooms and suites along with six fully-equipped function spaces and expansive outdoor terraces, perfect for social gatherings, meetings and conventions.

“Creating jobs and investing in the future of the tourism and accommodation sector has never been more important,” Sarah Derry, CEO of Accor Pacific said.

“This hotel will play a key role in further elevating Doncaster’s profile and its importance as a leisure and business destination.”

Also in Melbourne, Accor has brought its Novotel brand to Melbourne’s inner-north, following a multi-million dollar refurb and rebrand.

Developed by GCP Hospitality and operated under Accor’s midscale Novotel brand, the new Novotel Melbourne Preston offers 383 guestrooms, suites and fully self-contained studio apartments across seven levels with views of the Dandenong and 16 meeting and events spaces.

“Novotel Melbourne Preston is a celebration of innovative interior design, thoughtful detail and, importantly for this location, will provide great food and beverage options for our loyal guests and the local community,” Derry said.

Melbourne-based architecture and design studio, Architectus, worked on spaces throughout the hotel, including re-designed guestrooms, a designer reception and lobby area, a brand-new café Stampton & Co and restaurant The Stampton.

All rooms also feature modern technology and facilities including a Smart TV, multiple USB hubs, work space, in-room safe and minibar on demand. 

The Stampton, when it opens in April 2022, will serve a simple all-day dining menu of fresh and local homestyle food with a bistro edge, carefully designed to marry the rustic charm of a farmhouse with Melbourne’s urban hospitality scene. 

Meanwhile, in Sydney, Accor has reopened its 5-star Sofitel Sydney Wentworth after having undergone a refresh of its 436 rooms with new Sofitel MyBed mattresses, new linen, pillows and soft furnishings, as well as sustainable bath amenities from French fashion house Balmain Paris.

In addition to the room refresh, the corridors and all of the hotel’s conference and event spaces now feature upgraded audio and visual technology, new carpets and wall-fabric for a luxurious look and feel throughout.

To celebrate of the hotel’s re-opening, from now until the end of April every guest will receive a complimentary glass of French Champagne from 5:30pm while a Sofitel Ambassador will perform a signature Candle Ritual ceremony in the lobby.

The hotel also has exciting plans for 2022, including continuing its partnerships with the Art Gallery of NSW, the Alliance French Film Festival, Opera Australia and more.

To mark the reopening of the hotel, ALL loyalty members booking at Sydney Sofitel Wentworth from the 28 March to 15 May for stays to 3 July 2022, will receive additional 4X Reward points.

Latest News

  • Destinations

Half price winter wamers at Sydney’s luxury lodges at  Calabash Bay and Crane

Wild Luxury has released its off-peak rates for winter, with stays at Calabash Bay Lodge and Crane Lodge discounted by almost half price for a limited time. Nightly rates at Wild Luxury’s Palm Beach eco retreat, Crane Lodge, are reduced to $1144 for a seven-night stay (48% off the $2200 nightly regular rack rate) or $1760 per […]

  • Conferences
  • Hotels

Iconic Sofitel Sydney Wentworth showcases conferencing and events ahead of spring opening

Sofitel Sydney Wentworth is showcasing its venue for conferencing and events that will feature as part of the iconic venue’s highly anticipated $60 million relaunch this in September. Among the offerings at the Phillip and Bligh Street precinct are contemporary meeting rooms, more than 15 event and conference spaces and the famous Wentworth Ballroom, where […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

  • Hotels

QT Singapore set to open in heritage Eastern Extension Telegraph building

Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]