What are the top destinations for each generation?

What are the top destinations for each generation?
By admin


Family holidays can be tumultuous affairs, but research reveals that those differences of opinion can emerge before the holiday has even begun with different generations preferring different holiday destinations too.

New research by Roy Morgan has revealed which destinations each generation desires for their holidays.

Interestingly, New Zealand was ranked number one across the generations for most travelled-to destination in the last 12 months.

The older generations also head for old favourites, England and the United States, whilst Gen X, Y and Z also explored more Asian destinations.

Gender was also highlighted as an influencer. A higher proportion of female than male travellers holidayed in ‘mainstream’ destinations such as NZ, England and the US, while more men visited less well-trodden countries such as India, China and Japan.

 

Here are the top destinations for Australian travellers, broken down by generation:

"PreBoomerTravelGeneric.jpg"

Pre-Boomers: With a small 18% of pre-boomers travelling overseas for a holiday, the number of destinations they are travelling to is dwindling.

New Zealand- 3.3%, England- 3.0%, United States- 2.2%, Singapore- 1.8%, France- 1.7%     

"BabyBoomershikingGeneric.jpg"

Baby Boomers: “Classic European destinations such as England and France attract a higher proportion of Boomer travellers than younger generations, possibly due to their expense compared to cheaper, more accessible Asian countries,” Roy Morgan director of tourism Jane Ianiello said. 

New Zealand- 3.3%, England- 4.2%, United States- 4.0%

"GenXTravelGeneric.jpg"

Generation X: 23 % of Gen X Australians travelled overseas in the last 12 months, the second highest percentage of the five generations.

New Zealand- 3.3%, Indonesia- 3.2%, United States- 2.8%, England- 2.0%, Fiji- 1.2%

"GenYBeachPartyGeneric-1.jpg"

Generation Y: With 27% of Gen Y travelling overseas, this generation has the highest percentage travelling to their top five destinations. Travel to the US has ranked highest in this generation but there is debate over whether it will remain such a high percentage in future with the weakening of the Australian dollar.

New Zealand- 4.4%, United States- 3.5%, England- 3.0%, Indonesia- 2.7%, Thailand- 2.4%

"GenZBeachgeneric.jpg"

Generation Z:  Gen Z has the lowest percentage of globetrotters, with many of this age group only recently turning 18 and taking the leap overseas.

New Zealand- 2.1%, England- 2.1%, United States- 1.6%, Thailand- 1.4%, France-1.4%

 

Note: 

Pre-Boomers — Pre 1946;
Baby Boomers — 1946-1960;
Generation X — 1961-1975;
Generation Y — 1976-1990;
Generation Z — 1991-2005

Latest News

  • Destinations

Malolo Island Resort Fiji launches its own resort app

Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

  • Tour Operators

France on foot holiday savings

Leading self-guided walking tour operator, On Foot Holidays, is offering savings with 10 per cent off of their top European walking routes. A seven-night Alpes Maritimes Walk takes travellers on a spectacular trek through the mountainous hinterland of the French Riviera, known for its pristine villages, impressive mountains, fine food, and wildlife including chamois, ibex, […]

  • News

Australians to be granted visa-free entry to China, as new era of travel begins

Wendy Wu Tours has enthusiastically welcomed the chance to reignite China as a travel destination following a landmark decision today by the Chinese government to allow Australian passport holders visa-free entry into the country. Company founder Wendy Wu called the announcement a game-changer for Australian travellers and the tourism industry. “As the number one China […]

  • Aviation

Beijing Capital Airlines launches new Melbourne route

Beijing Capital Airlines hosted an exclusive brunch at the Yugen Tea Bar in South Yarra to celebrate the inaugural flight of its Hangzhou to Melbourne route. The flight landed at Melbourne Airport at 5am with 264 passengers, with the return flight departing at 7am. The new route connects Australia’s coffee capital with China’s tea capital. […]

  • News

ATIA chair Tom Manwaring steps down from chair and board roles

The Australian Travel Industry Association chair, Tom Manwaring, will step down after six years in the role and 10 years as a director. Manwaring will retire from ATIA after fulfilling Chair duties at the ATIA AGM tomorrow, 19 June, in Sydney. This follows the announcement of the departures of both Roy Merricks and Spiros Alysandratos […]

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

  • Attractions

Comedian Josh Thomas road tests swapping day job for Tassie odd jobs

Australians are invited to tap into a 200-million-day annual leave bank* and swap day jobs for one of 10 ‘Odd Jobs’ in Tasmania this off-season including Wombat Walker, Paranormal Investigator, Wine Whisperer and Truffler Snuffler. Tourism Tasmania has today launched Odd Jobs, a tongue-in-cheek campaign designed to encourage Australians to swap their day jobs for […]

  • Aviation
  • News

Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

  • Tourism

The number one thing you can’t forget if you’re going to Europe & The Olympics

As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]

  • Destinations
  • Partner Content

The Solomon Islands’ is ‘Kulture-plus’

Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

Partner Content

by Travel Weekly

Travel Weekly
  • Cruise

Cruise Traveller’s new Scottish Highlands cruise tour package

Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

  • Cruise

Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]