Support partners, says TSAx marketing chief

Support partners, says TSAx marketing chief
By admin

All marketing carried out by Travelscene members must be driven back to preferred suppliers in order for both parties to hit sales targets, agents have been told.

Head of marketing Adam Vance said “every marketing activity” must support its partners so they continue to work and direct funds through Travelscene rather than competitors.

“We want to supply the best channel for our suppliers and we want them to choose us over Flight Centre, over Harvey World Travel to promote their product. And that’s where you guys need to get involved,” he told delegates at the Travelscene National Consultants Conference.

While driving the Travelscene brand nationally was important, advertising at a local and regional level was equally as vital.

Every activity “should drive the contracts that we have with preferred suppliers”, Vance declared.

“We need to achieve targets and you guys need to achieve targets on an individual basis so we are trying to help each other get to that final point.”

Meanwhile, Vance conceded that Travelscene’s involvement in Australia’s Biggest Morning Tea was not driven only by a desire to help a good cause but to drive sales.

“I stood up on a platform six months ago and unashamedly said yes Australia’s Biggest Morning Tea is about charity, about providing for the community but it’s also about driving business through our members doors,” he said.

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