VisitBritain admits regional challenge

VisitBritain admits regional challenge
By admin


Showcasing Britain’s regional areas will be a key challenge for VisitBritain as the country’s hosting of the Olympic Games edges closer.
While London is already known globally as an “iconic” city, the regions beyond the capital are less well-known, chairman Christopher Rodrigues told Travel Today.
The tourism agency will also attempt to avoid “displacement” of tourists by the games, a common side effect of large scale sporting events.
“Tourists may think to themselves, the Tower of London has been there for a thousand years – it’ll be there next year too,” he said.
However, the outlook so far is positive. Rodrigues reported a good first quarter buoyed by a “resilient” leisure sector and additional investment by the government for the first time in a decade.
Last year’s Royal Wedding was also driving demand for the Queen’s Diamond Jubilee in June, he revealed.
But he admitted a drop in business travel remained a strong possibility as the games approached, with people opting to hold meetings elsewhere.
“Our forecast for the year is that if we’re flat year on year, it will be a good outcome.”

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]