Tourism team embarks on China mission

Tourism team embarks on China mission
By admin


A trade mission of tourism operators from Queensland and New South Wales will visit the Chinese cities of Chengdu and Beijing this week in a bid to capitalise on growing opportunities from the market.

The two cities were selected on the basis of their locations with Chengdu, the capital city of the Sichuan Province, considered the gateway to West China while Beijing is seen as the key gateway for Northern China.

The delegation of 34 Queensland tourism businesses and four regional tourism organisations is the largest ever group from the state to visit China, according to minister for tourism Jann Stuckey. They will meet with 200 travel organisations from across China, Hong Kong and Taiwan.

"China is Queensland's second largest and fastest growing international market according to Tourism Research Australia (TRA)," Stuckey said. "It provides Queensland's tourism industry with exciting opportunities for future growth."

TRA data shows 248,000 Chinese visitors travelled to Queensland in the year to September 2012, up 24 per cent year on year. Chinese visitors spent $449 million on their trips to Queensland during the same period, up 19 per cent compared to the year prior. It's estimated by 2016, visitor arrivals into Queensland from China could reach 429,000.

Meanwhile, Chinese visitor to NSW spent a record 10.4 million nights and $1.2 billion in the state last year, with numbers projected to rise 78% by 2021.

The trade mission runs from March 3 to 9.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]