Tiger’s online share tumbles

By admin

Tiger Airways saw its share of commercial airline web traffic plummet over the course of 2011, a turbulent year for the carrier.
Recent data from internet analytic firm Experian Hitwise revealed that in the first week of January 2011 the low cost carrier held 11% share of all traffic to commercial airline websites. That sank to a low of 2.26% in July, when the airline’s domestic fleet was grounded due to safety concerns. By the first week of January 2012, this share had only risen back up to 3.69%, despite the resumption of services on a reduced schedule.
Meanwhile Qantas spent most of the year as the airline with the greatest share of traffic, with a higher share in the first week of 2012 with 21.36% than it had in the first week of 2011 when it held 19.43%, when it came second to Virgin Australia with 20.35%.
Qantas held onto pole position even during strike disruptions and the controversial grounding of its fleet, in fact rising to 26.51% of total share in the week ending November 5 when the drama climaxed.
Continued on page 2….
Apart from a couple of stints in first place, Virgin Australia spent most of the year in second place but slid into third towards the end behind Jetstar, before bouncing back up to trail Qantas by just 0.32% in the first week of January 2012.
The year also saw Emirates’ share almost double, rising from 2.47% in January 2011 to 4.24% in January 2012 as AirAsia’s share dipped from 6.03% to 4.80%. The effect of this week’s launch of Sydney services by the Malaysian low cost carrier will be revealed next week.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]