Tiger Australia rebrands as Tigerair

Tiger Australia rebrands as Tigerair
By admin


Tiger Airways Australia has rebranded as Tigerair Australia as the airline sets about reviving its fortunes with a fresh look and new majority shareholder.

Chief executive Rob Sharp insisted it was more than just a coat of paint and new logo.

“It is the start of the revival of our airline here in Australia,” he said. “It should be seen as reinforcement of our commitment towards continuous innovation and improvement.

“The strategic repositioning of the brand will assist us through a significant period of growth over the coming years.”

The rebrand, unveiled in Melbourne this morning where the first aircraft carrying the new livery was rolled out, comes just days before its 60% takeover by Virgin Australia is finalised.

Gone is the leaping Tiger, replaced with a “distinctive and contemporary” logo which the airline said reflects its “warm, passionate and genuine” personality.

“The airline recognises it’s not just as simple as saying this, the team needs to live and breathe it day in and day out,” Sharp said. "Today's announcement is a strong statement reinforcing that we mean business and we are ready for a change. We are driving customer choice by bringing real competition to the budget segment of the market."

Along with the rebrand, Tigerair said it is making “fundamental changes” to enhance the consumer experience including a new website which goes live today. It said “consumer facing products” will also be rolled out along with promotions.

“Tigerair is already heading in the right direction,” Sharp said. “We’ve come a long way over the past two years. Those that try us do return and recognise we provide the ability to travel whenever you choose regardless of budget.

“However, we have a long way to go. Our two key priorities now are to create a stronger operating platform that can deliver growth and to build a sustainable business that brings greater competition to the Australian budget carrier market.

“Quite simply, in order to be the airline of choice we need to always remember customers have a choice.”

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]