Tiger Australia rebrands as Tigerair

Tiger Australia rebrands as Tigerair
By admin

Tiger Airways Australia has rebranded as Tigerair Australia as the airline sets about reviving its fortunes with a fresh look and new majority shareholder.

Chief executive Rob Sharp insisted it was more than just a coat of paint and new logo.

“It is the start of the revival of our airline here in Australia,” he said. “It should be seen as reinforcement of our commitment towards continuous innovation and improvement.

“The strategic repositioning of the brand will assist us through a significant period of growth over the coming years.”

The rebrand, unveiled in Melbourne this morning where the first aircraft carrying the new livery was rolled out, comes just days before its 60% takeover by Virgin Australia is finalised.

Gone is the leaping Tiger, replaced with a “distinctive and contemporary” logo which the airline said reflects its “warm, passionate and genuine” personality.

“The airline recognises it’s not just as simple as saying this, the team needs to live and breathe it day in and day out,” Sharp said. "Today's announcement is a strong statement reinforcing that we mean business and we are ready for a change. We are driving customer choice by bringing real competition to the budget segment of the market."

Along with the rebrand, Tigerair said it is making “fundamental changes” to enhance the consumer experience including a new website which goes live today. It said “consumer facing products” will also be rolled out along with promotions.

“Tigerair is already heading in the right direction,” Sharp said. “We’ve come a long way over the past two years. Those that try us do return and recognise we provide the ability to travel whenever you choose regardless of budget.

“However, we have a long way to go. Our two key priorities now are to create a stronger operating platform that can deliver growth and to build a sustainable business that brings greater competition to the Australian budget carrier market.

“Quite simply, in order to be the airline of choice we need to always remember customers have a choice.”

Latest News

  • First Nations

Knowledge is power for this aspiring First Nations student

A First Nations student who learnt local knowledge from his grandmother is now sharing it as a tour guide. William (Will) Palmer is a proud Arrernte man from Mparntwe Alice Springs. Palmer has always been passionate about learning and understanding his culture having grown up on his homelands 100km west from Alice Springs. Growing up […]

  • Food & Beverage
  • Hotels

Pier One Sydney Harbour is bringing back winter Glass Rooms with hot TikTok potter

Pier One Sydney Harbour is bringing back its Glass Rooms this time in collaboration with TikTok eye candy Pottery Boy, Guy Vadas. The Glass Rooms are a pop up on Pier One’s luxury Balcony Suites, set against views of Sydney Harbour. The domes are an extension of the suites and have been design with neutral, […]

  • News
  • Travel Agents

Flight Centre makes first swoop into AI with tech that can read customers’ emotions

Flight Centre is using AI to improve its customer experience and increase sales in young people – who are more likely to shop online. News highlights AI has already been used to identify a number of customer pain points such as customers not being able to manage bookings Flight Centre is introducing a feature on […]

  • Partner Content
  • Travel Agents

My journey: Before becoming a travel agent I was a Major in the Australian Army

Floreat World of Travel owner and Travellers Choice member Dianne Garbin explains how she moved from a celebrated career in the Australian Army to running her own travel agency. Garbin works at Floreat World of Travel in Perth and has been a Traveller Choice shareholder since 1993! Here is her journey. Travel Weekly: How did […]

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations

Half price winter warmers at Sydney’s luxury lodges at  Calabash Bay and Crane

Wild Luxury has released its off-peak rates for winter, with stays at Calabash Bay Lodge and Crane Lodge discounted by almost half price for a limited time. Nightly rates at Wild Luxury’s Palm Beach eco retreat, Crane Lodge, are reduced to $1144 for a seven-night stay (48% off the $2200 nightly regular rack rate) or $1760 per […]

  • Conferences
  • Hotels

Iconic Sofitel Sydney Wentworth showcases conferencing and events ahead of spring opening

Sofitel Sydney Wentworth is showcasing its venue for conferencing and events that will feature as part of the iconic venue’s highly anticipated $60 million relaunch this in September. Among the offerings at the Phillip and Bligh Street precinct are contemporary meeting rooms, more than 15 event and conference spaces and the famous Wentworth Ballroom, where […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]