Starbucks gets on track

Starbucks gets on track
By admin


Swiss Travel System has partnered with Starbucks to create a branded coffee carriage on SBB trains to ensure customers "feel at home".

The campaign will run for nine months with the first roll out in September and the second in the first quarter of 2014.

Market manager international development, Isabelle Ignacchiti Drueke, described the Starbucks brand as "familar and well-known".

"We believe this collaboration will further add value to our train journeys and help travellers feel more comfortable onboard our vast rail services," she said.

SBB revealed sales of its Swiss Pass to Australian travellers are growing on average 21% per year.

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