Shangri-La brings Traders brand to Australia
Shangri-La Hotels is to introduce its Traders brand to Australia following the acquisition of the 191-room Holiday Inn in Brisbane.
The Hong Kong-based firm, which takes over management of the property in August, said it further underlines its “long term vision for Australia”.
The deal for the Holiday Inn follows Shangri-La’s acquisition of the 563-room Shangri-La in Sydney and its majority shareholding of The Marina in Cairns.
Australia is the hotel group’s third largest market and forms a “substantial membership base” within its Golden Circle loyalty program.
Shangri-La operates 13 mid market Traders Hotels which will rise to 17 with the opening of properties in Brisbane, Chennai, Doha and Johor in Malaysia.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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