Travelscene agents have been told to step up their sales of coach touring.
Head of product Damian Borg said bookings are not keeping pace with market growth and called on retailers to “refocus”.
Referring to smaller than expected participation in Travelscene’s coach and touring training sessions, Borg said: “I think this reflects a lack of attention and focus we have as a network on coach touring. Our numbers are somewhat behind the market place in terms of growth. We need to take a step back and refocus.”
Borg insisted there is still growth in coach touring and labelled it “an easy sell”.
Those shops not bringing in coach business are losing out to rivals, he said.
“If you are not getting [bookings] for your business then someone else is…and I know one major competitor who is getting the lion’s share of it.”
Borg also urged consultants not to ignore home port cruising as he admitted bricks and mortar agencies are losing market share to online players.
Despite the relatively low earning potential, agents should look take a longer term view, he said.
“It’s generally a first time cruiser who takes these domestic voyages but that domestic cruise passenger might become the next international passenger,” he said. “We know there’s a high repeat clientele.”
He also advised agents to become accredited with the International Cruise Council Australasia.
Sales of river cruising have been going “great guns”, Borg added.