Rebrand could be Malaysia Airlines saviour

Rebrand could be Malaysia Airlines saviour
By admin


Malaysia Airlines reputation requires a major rebuild following the two catastrophic events over the short period of time, with the option of rebranding on the table.

According to the CAPA Centre for Aviation, the airline has lost an astonishing $US1.2 billion in the past three years, and a further $US140 million in the first quarter of this year alone.

Business is down 59%, reflecting a less than favourable few years. With this month’s downing of MH17 and the March disappearance of MH370, it is now unlikely the airline will achieve profitability anytime soon.

The recent fatal tragedies are the only two in the airlines 68 years of operation, however have indelibly stained its reputation as one of the best safety records in the world.

With the loss of consumer confidence compounding the company’s financial troubles, experts are saying a rebrand is the only potential solution for the airline to consider recovery.

To take the existing company and relaunch it with a new logo and a fresh coat of paint is a strategy that proved successful for both ValuJet and Swissair, though under different circumstances.

In the meantime, the Malaysian government had begun to speed up its review of the airline’s future.

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