QLD devises new campaign to boost tourism

QLD devises new campaign to boost tourism
By admin

A new campaign will encourage Australians to celebrate Australia Day once again on February 23, in an effort to drive support for Queensland tourism in the wake of recent wet weather.

Th campaign, which launched at the weekend, celebrates the Queenland spirit and urges Aussies to show thir support by holidaying in the state.

State minister for tourism, Jann Stuckey, said many Queenslanders were unable to celebrate Australia Day over the January 26 long weekend because of the heavy rainfall which struck, causing flooding in several regions.

"The bulk of Queensland tourism destinations are now open for business and ready to welcome visitors following the recent wet weather incidents," she said.

"Many holiday destinations were untouched and while others are on the road to recovery, this campaign reinforces that the best way you can support the industry is by taking a holiday in Queensland."

"Australia Day II" will also be an opportunity to acknowledge the efforts of emergency services and volunteers during the strom period and the subsequent recovery.

It is the first step of the government's tourism recovery strategy for flood-affected areas, with the campaign message will roll out across print, online, TV and radio nationwide in the coming weeks.


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