Qantas Cash heats up over holidays

Qantas Cash heats up over holidays
By admin


The recent holiday season prompted a significant spike in the use of Qantas’ recently launched cash cards by its frequent flyers.

Compared with the previous month, December saw a 61% spike in the amount of money loaded onto the cards with spending on the cards soaring by 250% as people headed overseas for the Christmas break.

Since the launch of Qantas Cash in August 2013, more than 200,000 members of the airline’s frequent flyer scheme have activated the facility which enables them to store foreign currency on the card and access it worldwide while earning points.

“We’ve seen consistently strong demand for this feature, in fact it equates to a member activating their card every minute per day since launch,” Qantas Loyalty chief executive Lesley Grant said.

“We expected to see an increase in both Qantas Cash activations and also foreign currency loading on the cards over Christmas as more people took a holiday. Our own expectations were surpassed and we put that down to more members beginning to understand the value and convenience of the new card.”

The card has been used across 131 countries, with the top five currencies of the 10 available being AUD, USD, EUR, GBP and NZD.

In the 2013/14 financial year Qantas Frequent Flyer is expected to reach 10 million members.

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