Qantas reels in ancillary revenues

Qantas reels in ancillary revenues
By admin


Airline ancillary revenues have rocketed over the last two years, according to a new report, with Qantas notching up the highest ancillary revenue per passenger of all the global airlines surveyed.

The Amadeus Review of Ancillary Revenue Results 2011 revealed ancillary revenues reported by airlines rose 66% over two years to to 13.23 billion Euro in 2011.

Qantas came fourth in the top 10 airlines for total ancillary revenue, recording 1.1 billion Euro in 2011, and recorded ancillary revenue of 40.91 Euro per person, the highest of the 108 airlines surveyed. 

Its frequent flyer program had generated an “amazing amount of revenue” on a per passenger basis, according to the report, with its co-branded credit cards playing a key role.

The report, conducted by IdeaWorksCompany, found that ancillary revenue is now a priority for many airlines worldwide. Of the 108 airlines researched, 50 disclosed ancillary revenue activity.

Amadeus senior vice president distribution Holger Taubmann said the industry had moved “swiftly” to grasp ancillary opportunities such as baggage fees, extra legroom and on-board catering.

“The next wave of innovation in ancillary services will come from those airlines which develop new products that support their brand positioning and deliver value to the traveller by meeting their individual needs and preferences,” he said.
 

Latest News

  • Aviation

Top four airports report return to profit after post-Covid period comes to an end

The aeronautical operations of Brisbane, Melbourne, Perth and Sydney airports returned to profit in 2022-23, the first full financial year since the end of COVID-19 travel restrictions, the ACCC’s latest Airport Monitoring Report shows. In contrast, all four monitored airports reported losses on their aeronautical operations in 2021-22. A return to profit was helped by […]

  • Luxury

COMO launches new family-sized farmhouse in the heart of Tuscany

COMO Hotels and Resorts has launched its new farmhouse apartments in the heart of Tuscany, just in time for Australians to escape our wet winter. And it’s also an ideal time for Aussies of Italian ancestry to explore their home country as 2024 has been declared the year of Roots and Heritage Tourism by the […]

  • Aviation

Green light, green fuel for Townsville Airport as passenger numbers set to double to 3.7m

The Townsville Airport Master Plan, including the expansion of the airport terminal and development of the surrounding precinct, has been given the green light by the Federal Government. The 2023 plan outlined Townsville Airport’s strategic vision and growth objectives over the next two decades, with a detailed focus on the initial eight years. Townsville Airport […]

  • Destinations
  • News

New Caledonia in lockdown and airport closed after violent riots rock Noumea

New Caledonia officials have announced a 6pm-6am curfew, a liquor ban and have closed the country’s main airport after overnight riots in which vehicles were torched and roads blocked in the wake of proposed constitutional reforms. Australian Government website Smartraveller has issued an alert informing visitors to exercise a high degree of caution in metropolitan […]