QT hopes for hotel boost

QT hopes for hotel boost
By admin


QT Hotels is optimistic its explosion onto the hotel landscape will help stimulate further hotel development in Australia.

The fledgling brand, owned by Amalgamated Holdings Limited (AHL), will open its Sydney flagship hotel in September, its third property in under 12 months.

AHL managing director David Seargeant told Travel Today the rapid expansion demonstrated AHL’s confidence in QT’s “hip, designer” proposition which filled a big gap in the Australian market.

“Especially at a time when there are virtually no new hotel developments,” he said, insisting there was still strong demand.

Seargeant revealed the aim was to create a “very strong brand presence” with the first three properties, in order to stimulate interest among developers, resulting in management opportunities for QT.

He also outlined plans for a Melbourne QT, to be a redevelopment of AHL’s cinema property on Russell Street, although there is no completion date in mind as yet for the project.

Meanwhile, he revealed it hadn’t been an easy ride for QT Gold Coast in Surfers Paradise, which opened last October and has been fully operational since January.

“Accommodation demand on the Gold Coast is a little soft,” he admitted.

But he said the firm was working hard at marketing, collaborating with bodies such as Tourism Queensland whilst also taking a direct approach, with social media a particular focus.

“We’re targeting a younger demographic,” he said. “And design hotels generally appeal to people from creative backgrounds that are in tune with social media.”

The firm will also start “aggressively” marketing the Sydney property from mid-July.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]