New TV push for Visit California

New TV push for Visit California
By admin


Visit California will unveil its latest consumer marketing campaign to the Australian market this weekend, with Qantas partnering with it for the first time.

The two TV advertisements, "Out There" and "Misconceptions", will debut on Sunday featuring a range of Californian destinations from the beaches of San Diego to the Mammoth Lakes and the whitewaters of the American River near Sacramento, along with appearances from celebrities Rob Lowe and Betty White.

President and chief executive, Caroline Beteta, said the campaign aims to appeal to the "Aussie sense of adventure" and to reveal new ways of experiencing the west coast state.

"In our new Australian campaign, Visit California is able to capitalise on one of California's key destination drivers, Hollywood and celebrity culture, to encourage Australian travellers to discover their ultimate kind of ‘out there'", she said.

According to the tourism body, The involvement of Qantas will provide "a strong call to action" along with extending the reach of the campaign through the airline's own commercial channels.

It is Visit California's fourth campaign launched to the Australian market since 2010, with the state claiming "record growth" in Australian visitation year on year since 2009.

 

Latest News

  • Destinations
  • Tourism

Surge in Australians visiting Japan

The number of Australians visiting Japan in the first quarter of 2024 increased by 46.3% compared to the same period in 2019, new data released by Japan National Tourism Organization (JNTO) shows. Visitor numbers in March alone were up a staggering 87.4% compared to March 2019. “These figures are fantastic to see and confirm what […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]