News

NZ targets last minute skiers

The number of Australians heading across the Tasman for a New Zealand ski holiday is expected to hit 100,000 this year, with the last minute market a key focus.

The NZ ski season kicks of tomorrow with the opening of Coronet Peak, with Tourism New Zealand general manager Tim Burgess reporting "fantastic snowfall".

"There was a big drop last week so we'll be opening the season with all natural snow," he told Travel Today.

He said competitive rates and increased air capacity to Queenstown will play a major role in achieving the 100,000 figure, which represents an increase on 2012's official figure of 65,000 which did not take into account skiers departing Queenstown, and unoffical figure of 90,000 with those skiers factored in following talks with accommodation suppliers and tour operators. Virgin Australia, Qantas, Air New Zealand and Jetstar have all boosted capacity to the port.

TNZ's latest ski campaign, More Magic in Every Day, which launched in March – building on last year's More in Every Day push – has also received good feedback, according to Burgess. Tour operators, accommodation suppliers and airlines have reported good strong forward bookings, he revealed.

The campaign highlights the alternative activities available to skiers in the resort areas which are set below the ski slopes because they fall in areas of national park.

But efforts to encourage Aussies across the ditch will continue into the ski season.

"We're trying to encourage last minute bookings," Burgess said. "We'll ensure a constant flow of information about snow conditions, deals and how long the resorts will be open for."

In addition, the tourism body is trying to promote spring skiing, highlighting the benefits of a ski trip in September as less crowds and lower prices.

"People tend to stop coming in August – we want to change that," he said. "A lot of people are tied to the school holidays, but those aren't should consider coming in spring."

The Australian trade continues to play a vital role in delivering skiers to the destination, Burgess confirmed, particularly the first time visitors that account for half of the Australian ski market.

The Australian market remains New Zealand's main ski market with Aussie ski visitors to NZ accounting for 16% of all Australian visitation. They spend an average $2643 per person during an average 12.6 night stay.


SEE WHAT PEOPLE ARE SAYING

Comments are closed.

News

“Unfortunately, the world changed”: McGowan suspends WA border reopening indefinitely

The western state will be keeping its borders firmly closed, as Premier Mark McGowan buys more time to bolster citizens against a “flood of the disease”.

Share

CommentComments

Tourism

Thailand to resume ‘Test & Go’ quarantine waiver from February

Pack your suitcase and ready your sinuses for a holiday in Thailand that promises to greet you with a lovely PCR test.

Share

CommentComments

Hotels

AUSSIE FIRST: Accor unveils next gen Mercure Hotels with new Melbourne property

While away your Friday afternoon by perusing through some stunning pictures of Accor’s swanky new-look Mercure in Doncaster.

Share

CommentComments

Aviation

Qantas threatens to slash cabin crew wages by “almost half” in latest union pay row

by Ali Coulton

The national carrier is once again facing condemnation from unions after applying to scrap its long-haul crew contract in an effort to “push through” a new deal.

Share

CommentComments

Aviation

Operation nest egg: Air New Zealand helps relocate rare kiwi chicks

The airline is doing gods work by flying these three little cuties to their new home where they were treated to an all-you-can-eat worm buffet.

Share

CommentComments

Tourism

Say ‘Aloha’ to the Hawaiian Islands and take a trip that gives back

by James Harrison

Check out the beauty, wonder, and excitement of the islands of Hawaii and explore a holiday destination where you can malama.

Share

CommentComments

Cruise

Crystal Cruises suspends operations as parent company files to windup business

The Hong Kong supercruise operator is winding up operations, leaving the future of its subsidiaries unknown.

Share

CommentComments

Tourism

Celebrity chef duo Gary Mehigan and Manu Feildel star in new tourism campaign for Japan

The staff at Travel Weekly have been rewatching our favourite anime to reminisce about Japan, but Gary and Manu might appeal to a broader audience than Pokemon reruns.

Share

CommentComments

Tourism

Aussie tourism took off in December, but remians well below 2019 levels

If these stats are anything to go by, we’ll be back to worrying about overtourism and carbon footprints in no time! Wait…

Share

CommentComments

Destinations

US slaps “do not travel” warning on Australia as Europe tightens border restrictions

The prospect of fewer American tourists milling about at Darling Harbour we can deal with, but if we have to go one more year without a European summer we’re going to go over the deep end.

Share

CommentComments

Aviation

Union survey reveals transport workers asked to return while COVID positive

Workers who answered the survey, which included passenger transport and aviation workers, are also calling for free RATs. That’s rapid antigen tests, not rodents as we first assumed.

Share

CommentComments

Wholesalers

“This isn’t a label we wish to keep”: Intrepid recertified as world’s largest travel B Corp

The tour operator has gone through another extensive company-wide audit to maintain its title, so why is it looking to pass the baton you may ask? Click here.

Share

CommentComments