Marketing push behind growth: East

Marketing push behind growth: East
By admin

More aggressive marketing in China has been identified by Mantra as the reason behind a major sales surge in Cairns over the Chinese New Year.

Sales have rocketed more than 200% over last year, according to Mantra, a figure artificially high following the huge bookings downturn last January as floods caused havoc.
But Mantra chief executive Bob East insisted marketing was also a major contributor to the improvement.
“We acknowledge that last year the weather factor played its part in the region, [but] despite that we were happy with our numbers leading into Chinese New Year 2011,” he said. “However the response to this year’s celebrations has far exceeded our expectations.”
A combination of Mantra’s own marketing in China together with tourism sales missions has helped raise the profile of the region, with Mantra “in market” at least five times during the year, East said.
As well as strong bookings for Manta Trilogy and Mantra Esplanade – which secured three times as many room nights than 2011 – increasing numbers of Chinese travellers headed to Palm Cove, the group said.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]