Luxperience wins over Tourism Australia

Luxperience wins over Tourism Australia
By admin


Tourism Australia has pledged its support to luxury travel show Luxperience, with the event's cache of high profile international buyers behind its decision to get more involved.

The tourism body, which decided against participating in the show's debut last year, will become a "key supporter" of the second show, using it to promote a range of luxury experiences to buyers from around the world.

It will also implement a media familiarisation program and supply social and digital e-marketing support. In addition, TA revealed that feedback from the show will help shape its future marketing campaigns aimed at high-end travellers.

Tourism Australia general manager destination development, Craig Davidson, said the show had proved itself as a "strong platform" to promote Australia's "increasingly high-end" travel experiences to global buyers.

"We took a close look at Luxperience last year, to see how it went in its first year and, to be honest, were impressed, particularly at the profile of the international buyers who attended," he said. "With the event now bedded down and gaining some real momentum, we are looking forward to getting more involved."

The event will take place at Sydney's Overseas Passenger Terminal on September 2 to 4 with Tourism Australia to also support the official welcome event.

 

 

 

 

 

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]