JTG cruise venture “to end brand complexity"

JTG cruise venture “to end brand complexity"
By admin


Jetset Travelworld’s newly created wholesaler, The Cruise Team, will remove the “complexity” of dealing with several brands, its general manager has said.

The shake-up of JTG’s cruise portfolio will see The Cruise Team replace individual brands in the market, including Harvey’s Choice Cruising and Travelscene Cruise Holidays (Travel Today, yesterday).

Alastair Fernie, who is leading the new wholesale business, said no brochures will be produced although electronic flyers containing special offers and new itineraries will be drawn up and accessed by its retail networks through the Cruise Team portal.

Jetset and Travelworld agents will access the product through the network’s National Cruise Centre although product will be branded The Cruise Team.

“All information will be dynamic, including pricing,” he said.

The operation will be supported with call centres in Sydney, Melbourne and Perth.

Fernie said the electronic material will be supported by cruise lines’ individual brochures.

“Consolidating into The Cruise Team will make it easier to cut through all the various operators we had previously,” he added. “It takes away the complexity of having to communicate in several brands.”

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]