Guarantee all trips, G Adventures urges

Guarantee all trips, G Adventures urges
By admin


G Adventures has reported a positive reception to its guarantee of 100% departures as it encouraged other operators in the adventure travel sector to follow suit.

Head honcho Pete Rawley told Travel Today that the move, announced in September and due to take effect in January, had been overwhelmingly well-received by both consumers and the trade.

“It’s the response that we were hoping for,” he said. “People see it as a really strong and courageous move.”

However, while Rawley reported a “high double digit increase” in sales year on year, he stressed the growth could not be directly attributed to the new policy.

“It’s hard to know if it is down to that, down to new product, or down to our brand growing bigger,” he said.

Meanwhile, Rawley commended Gecko’s Adventures for their announcement last week that they too would commit to operate all departures in 2013.

The obvious benefits to the consumer would encourage people to continue to “keep looking at adventure travel” with the entire sector standing to benefit.

He urged other adventure operators to consider making the same move.

“Tour companies in the past have cancelled too many trips,” Rawley said. “To some degree, we’ve all been tarnished with the same brush.”

Nonetheless, Rawley expressed some scepticism at Gecko’s head of product Ken Ismail prediction last week that the firm expected to “lose nothing” as a result of the move.

“We’ve been researching this for over two years, and our research showed that you would initially take a little bit of a hit financially,” he said.

G Adventures founder Bruce Poon Tip had forecast the firm could see losses in the order of $800,000.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]