Guarantee all trips, G Adventures urges

Guarantee all trips, G Adventures urges
By admin

G Adventures has reported a positive reception to its guarantee of 100% departures as it encouraged other operators in the adventure travel sector to follow suit.

Head honcho Pete Rawley told Travel Today that the move, announced in September and due to take effect in January, had been overwhelmingly well-received by both consumers and the trade.

“It’s the response that we were hoping for,” he said. “People see it as a really strong and courageous move.”

However, while Rawley reported a “high double digit increase” in sales year on year, he stressed the growth could not be directly attributed to the new policy.

“It’s hard to know if it is down to that, down to new product, or down to our brand growing bigger,” he said.

Meanwhile, Rawley commended Gecko’s Adventures for their announcement last week that they too would commit to operate all departures in 2013.

The obvious benefits to the consumer would encourage people to continue to “keep looking at adventure travel” with the entire sector standing to benefit.

He urged other adventure operators to consider making the same move.

“Tour companies in the past have cancelled too many trips,” Rawley said. “To some degree, we’ve all been tarnished with the same brush.”

Nonetheless, Rawley expressed some scepticism at Gecko’s head of product Ken Ismail prediction last week that the firm expected to “lose nothing” as a result of the move.

“We’ve been researching this for over two years, and our research showed that you would initially take a little bit of a hit financially,” he said.

G Adventures founder Bruce Poon Tip had forecast the firm could see losses in the order of $800,000.

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