Hottest travel trends for 2015

Hottest travel trends for 2015
By admin


Golfers are set to forgo their clubs to become MAMILs – Middle-Aged-Men-in-Lycra and Africa is tipped to become the surfing capital of the world are just some trends outlined by the World Travel Market Global Trends Report 2014.

The report has for nine years “accurately predicted future travel trends”, Euromonitor International stated in Business Wire.

According to the report, hotel chains are setting up social media marketing strategies with reward schemes to encourage “braggies”, the new “selfies”. It works the way it sounds – by guests taking photos in the hotel then uploading it via social media.

Wearable technology will become mainstream by 2016 to drive travel’s next phase of e-commerce, the report states. Travel brands aren’t shying away either, and embracing the trend as part of their customer service and distribution mix.

Meanwhile, stylish and cost-conscious British travellers will drive interest in “Poshtels”, design-led hostels, to gain in popularity presenting a viable accommodation option for different travel segments.

The Business Wire report states peer-to-peer dining – a new European start-up which offers visitors in-home meals, cooking lessons and guided tours around foodie hotspots will also surge.

Other trends in the report as stated by Business Wire include:

Designers are helping to change Middle East perceptions 
The Middle East is repositioning itself with design tourism, helping to revitalise visitor arrivals and attract creative minds.

Golfers to evolve into cycling MAMILs in North America 
The rise in popularity of cycling poses a threat to golf tourism as middle aged men swap their clubs for bikes, hence the rise of MAMILs: Middle-Aged-Men-In-Lycra.

Africa tipped to become the surfing capital of the world 
African countries are gaining a foothold in surfing, benefiting intra-regional and domestic travel.

Messaging apps become transactional in China 
WeChat, the second largest global messaging service after WhatsApp, has emerged as a viable sales channel for Chinese travel companies with customer service, bookings and payments.

Digital shift to drive expansion of Indian rail network 
Online and mobile bookings for India's rail network represent a strong driver for travel and tourism, recognised by the new government as a vital component for the country’s overall growth.

The report findings were originally published by Business Wire.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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