G Adventures hints at "earth-shattering" innovation

G Adventures hints at "earth-shattering" innovation
By admin


The next innovation from G Adventures will be “earth-shattering” with customers’ freedom and flexibility at its core, founder Bruce Poon Tip has promised.

According to Poon Tip, the company’s offer of lifetime deposits, 100% departure guarantees and local living programs have already positioned the operator as a leader, with many other companies following suit.

“When you talk about other people doing it, we have 15,000 departures that we run each year guaranteed – that’s very different to someone who says we’re going to guarantee our 20 Europe trips,” he insisted.

But the operator is continuing to look at new ways to deliver to its customers, he revealed.

“One of the pillars of happiness is about creating freedom,” Poon Tip told Travel Today.

“The way we look at it though, for us the next evolution will be about giving more freedom and flexibility to our customers and how we accomplish that. But it will be earth-shattering.”

He revealed that the company does not use customer focus groups to find inspiration.

“They’ll only draw from what they know from their experience – I want to draw from what hasn’t happened before.”

While he declined to give further details, he hinted the next new offering may have something to do with mobile technology, but promised more details would emerge later this year.

Meanwhile, he confirmed that its 100% departure guarantee continues to deliver for the operator, two and a half years after it was introduced.

“It’s been an overwhelming success. Yu don’t hear one instance of where we haven’t delivered on that,” he said.

However, he admitted the financial hit is ongoing and will “never go away”.

“It’s always going to cost us to do it but if we’re going to say we’re a customer-centric business then that’s a cost of business,” he said.

“Our motivation is creating the best possible customer experience. It’s not about shareholder revenue.”

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]