Exodus poised for trade push

Exodus poised for trade push
By admin

Adventure travel operator Exodus is confident its new partnership with general sales agent Adventure World will help boost its profile among travel agents.

The UK-based firm signed the deal with AW earlier this month following its Australian launch in September last year, when it exited a distribution arrangement with Peregrine.

Australasia territory manager Louisa Day told Travel Today the move represented a “huge shift” for the firm which is a “household name” in the UK but still only has a small presence in Australia.

“We can stand alone with Adventure World as an adventure brand whereas with Peregrine there was quite a bit of product overlap,” she said. “Now we’re not in the shadow of Peregrine.”

Growing relationships with the trade is now a “major focus” for Exodus.

“Since our launch, it’s been a pretty even split between direct and trade, but to fit in with the typical Australian model, you need to be more skewed to agents,” Day said.

While infiltrating agency chains such as Flight Centre remains “difficult”, she was confident the new GSA arrangement would significantly help.

Exodus’ cycling itineraries currently account for 38% of overall sales, with 53% of its cycling guests re-booking with the firm, Day revealed.

Its Cuba cycling product is “going off”, she added, with Vietnam and Indochina itineraries also proving popular with the Australian market.

The firm is also about to launch a Burma cycling tour.

However, there are no plans to launch Australia and New Zealand product at present.

“It’s just not on the radar for us,” she said. “We’re not trying to be something we’re not.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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