Earlybird booking trends uncovered

Earlybird booking trends uncovered
By admin

Trafalgar, Insight Vacations and Contiki have reported success for their revamped early payment discount offers, as they revealed a growing trend towards longer tours.

The tiered earlybird structure launched in September with discounts of 10% on any departure date in the 2013 Europe & Britain programs of all three brands. The offer, now down to discounts of 7.5%, finishes on February 28.

"Trafalgar has received an extremely positive response from trade to the new early payment discount structure with agents not only commenting on how easy it is to use, but also its greater appeal in securing the best possible price for their clients ahead of time," Trafalgar managing director, Matt Cameron-Smith, said.

He reported a 30% increase in bookings of guided holidays, with Britain a particularly hot destination on the back of the Jubilee and the London Olympic Games.

"We're also seeing unprecedented demand for our longer itineraries, especially among repeat clients," he added.

Insight's British itineraries are also performing well under the offer, according to managing director, Joost Timmer, who indicated "exceptional demand" for packages featuring the Edinburgh Tattoo.

Meanwhile, Contiki's Turkish sailing tour, introduced this year, has emerged as a popular choice.

"Also selling well are trips through Eastern Europe with our longer tours seeing dramatic growth, proving that Europe is not only as popular as ever for 18-35s but travellers still want to take advantage of their time away and experience as much as possible," managing director Fiona Hunt said.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]