Cruise lines in fresh sales drive

Cruise lines in fresh sales drive
By admin


The cruise industry is anticipating another sales spike next month with the introduction of a National Cruise Week.

The initiative has been described by the International Cruise Council Australasia (ICCA), the organisers, as Australia’s biggest ever cruise promotion.

Almost 30 ICCA member cruise lines will take part in the sales drive that will see a range of exclusive offers made available through more than 1000 travel agent ICCA members.

The move follows similar events staged in the UK and US, where sales of $55 million were generated last year through the National Criuse Week.

“Having seen the success of similar promotions in the US, we know how valuable an event of this scale is to the local cruise industry,” ICCA general manager Brett Jardine said. “As Australia is one of the fastest growing cruise markets in the world, we have high hopes for the inaugural cruise week and believe it will help drive sales even further as we enter the region’s largest cruise season."

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Destinations
  • Tourism

Surge in Australians visiting Japan

The number of Australians visiting Japan in the first quarter of 2024 increased by 46.3% compared to the same period in 2019, new data released by Japan National Tourism Organization (JNTO) shows. Visitor numbers in March alone were up a staggering 87.4% compared to March 2019. “These figures are fantastic to see and confirm what […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]