Cooks' Aussie challenge continues

Cooks' Aussie challenge continues
By admin


The challenge for the Cook Islands remains the fact that it is still "a relatively new destination", according to the destination's tourism boss Carmel Beattie.

Speaking to Travel Today at a function in Sydney last night, Beattie said the tourism body was still trying to show Australians that the Cooks were within easy reach, following last year's launch of direct flights from Sydney, and that it offers something different to other island destinations.

Interacting with the people of the Cooks was the destination's main point of difference, Beattie said, while its nature and beaches remained major drawcards.

While the tourism body would welcome an increase in the frequency of Air New Zealand's current once weekly direct service from Sydney, Beattie admitted it was unlikely.

"We need to fill the flights first," she said.

But she claimed the last year had gone "gangbusters" in terms of arrivals from Australia, reporting a 40% increase from the market over the last two years.

A television commercial, cinema advertising, and a roadshow in April 2013 are all on the agenda.

In addition, the tourism body is running an incentive in conjunction with wholesalers to offer travellers pre-loaded payment cards to spend on their holiday.

"It's an incentive to get people coming to the Cooks in the low season, but gives back to the community as well," Beattie said

Latest News

  • Tour Operators
  • Travel Weekly TV

What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV

Join Hilary and Nancy on the couch in the weeks episode and learn a little more about why Hilary loves ‘the Mother Continent’ so much and why she thinks the expedition cruise space is one of the most exciting to watch in 2024. Hilary is an absolute Africa specialist who has found a home in […]

  • Destinations
  • Tourism

Surge in Australians visiting Japan

The number of Australians visiting Japan in the first quarter of 2024 increased by 46.3% compared to the same period in 2019, new data released by Japan National Tourism Organization (JNTO) shows. Visitor numbers in March alone were up a staggering 87.4% compared to March 2019. “These figures are fantastic to see and confirm what […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]