Concordia crisis the "new Brimble case"

Concordia crisis the "new Brimble case"
By admin


The local cruise industry may have rebounded from the Costa Concordia tragedy but sales for the company at the centre of the controversy are still in free-fall, according to one of its Australian preferred sales agents.

Brett Dudley, founder and chairman of ecruising.travel, said bookings have all-but dried up and are showing no sign of improvement. He declined to reveal figures but confirmed that one month on from the disaster sales remained “significantly” down.

“This could become the Costa equivalent of the Dianne Brimble case,” he said, a reference to the death on board the P&O ‘s Pacific Sky which almost bought the cruise line to its knees.

All promotional activity surrounding the visit of the Costa Deliziosa in Sydney on Sunday has also been cancelled, Dudley told Travel Today.

“Bookings will return for Costa but not any time soon,” he said. “Sales of all other cruise lines are strong. We had a good January and bookings in the month to date are well up on February last year. But Costa will be a lingering problem.”

Overall business for ecruising.travel fell 10% in the seven days after the tragedy off the Tuscan coast but quickly recovered, he said. “It’s lucky that other cruise lines have not been too effected but Australians are resilient.”

On a positive note for Costa, Dudley said he has taken no cancellations for future voyages. But the longer the ship remains stranded — which could be several more months — the more brand damage could be done, he said.

“It will be sitting there, in the news and with people taking photographs,” he said.

Dudley also said Costa missed an opportunity to address the local trade at Saturday’s International Cruise Council awards. It sponsored a category but no one from Costa was on hand to present the award.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Tour Operators
  • Travel Weekly TV

What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV

Join Hilary and Nancy on the couch in the weeks episode and learn a little more about why Hilary loves ‘the Mother Continent’ so much and why she thinks the expedition cruise space is one of the most exciting to watch in 2024. Hilary is an absolute Africa specialist who has found a home in […]

  • Destinations
  • Tourism

Surge in Australians visiting Japan

The number of Australians visiting Japan in the first quarter of 2024 increased by 46.3% compared to the same period in 2019, new data released by Japan National Tourism Organization (JNTO) shows. Visitor numbers in March alone were up a staggering 87.4% compared to March 2019. “These figures are fantastic to see and confirm what […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]