Challenges ahead for Australian inbound, report says

Challenges ahead for Australian inbound, report says
By admin


Australia's tourism industry must evolve if it is to capitalise on a huge increase in outbound travel within Asia Pacific, technology firm Amadeus has warned.

The Shaping the Future of Travel report, in partnership with analysts Frost & Sullivan, showed the number of international travellers, particularly from India, China and Indonesia, is set to soar over the period to 2030.

But it also indicated it will become increasingly difficult for Australia to maintain its share of the regional travel market.

"Australia faces a number of challenges in attracting these travellers against other Asia Pacific destinations," Amadeus said.

It pointed to the adoption of new technologies and infrastructure as vital for Australia to succeed, as other Asia Pacific countries forge ahead in areas such as 4G technology, high speed rail and the upgrading and building of ports.

Amadeus managing director Tony Carter urged Australian travel providers to "raise their game".

"The changing face of the Asia Pacific traveller provides great opportunities for the Australian travel providers as new markets are developing and new segments of travellers emerging," he said. "However, in many areas, action is needed if Australia is to exploit these opportunities."

Meanwhile, the report revealed a growing number of Asia Pacific travellers will turn to the Internet when making their holiday arrangements over the coming years.

At present, 46% of all travellers in Asia Pacific make their own travel arrangements and bookings via the Internet. But that figure is set to rise to 52% as a growing number take their holiday arrangements into their own hands, "mostly due to wanting more flexibility and lower costs".

The trend will see the lead time for bookings fall "substantially" from the current 12 weeks for leisure travel and six weeks for business travel.

Mobile will also grow in importance with the 40% of business travellers and 25% of leisure travellers that currently make their bookings via this avenue to grow to 45% and more than 50% respectively by 2030.

 

 

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]