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Challenges ahead for Australian inbound, report says

Australia's tourism industry must evolve if it is to capitalise on a huge increase in outbound travel within Asia Pacific, technology firm Amadeus has warned.

The Shaping the Future of Travel report, in partnership with analysts Frost & Sullivan, showed the number of international travellers, particularly from India, China and Indonesia, is set to soar over the period to 2030.

But it also indicated it will become increasingly difficult for Australia to maintain its share of the regional travel market.

"Australia faces a number of challenges in attracting these travellers against other Asia Pacific destinations," Amadeus said.

It pointed to the adoption of new technologies and infrastructure as vital for Australia to succeed, as other Asia Pacific countries forge ahead in areas such as 4G technology, high speed rail and the upgrading and building of ports.

Amadeus managing director Tony Carter urged Australian travel providers to "raise their game".

"The changing face of the Asia Pacific traveller provides great opportunities for the Australian travel providers as new markets are developing and new segments of travellers emerging," he said. "However, in many areas, action is needed if Australia is to exploit these opportunities."

Meanwhile, the report revealed a growing number of Asia Pacific travellers will turn to the Internet when making their holiday arrangements over the coming years.

At present, 46% of all travellers in Asia Pacific make their own travel arrangements and bookings via the Internet. But that figure is set to rise to 52% as a growing number take their holiday arrangements into their own hands, "mostly due to wanting more flexibility and lower costs".

The trend will see the lead time for bookings fall "substantially" from the current 12 weeks for leisure travel and six weeks for business travel.

Mobile will also grow in importance with the 40% of business travellers and 25% of leisure travellers that currently make their bookings via this avenue to grow to 45% and more than 50% respectively by 2030.

 

 

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