Broadening the Horizons

Broadening the Horizons
By admin


The Kruger National Park is now competing with non-safari attractions in Africa like Victoria Falls, according to Perth-based wholesaler New Horizons Holidays. The brand's Africa program has been a strong performer over the past year, with a 51% increase in bookings recorded. Managing director Chris Evans said New Horizons had seen a shift in traditional buying patterns with travel desires diversifying and Australians increasingly looking for more than just wildlife and safari holidays in Southern Africa.

"In what is a hugely diverse destination, travellers are becoming more aware of the myriad of other natural and man-made wonders on offer," he said. "One such example of this can be seen in our sales for Kruger National Park, a destination which has, by and large, always topped traveller wish-lists but is now competing with Victoria Falls, which has risen dramatically to be on par as one of the most popular attractions we're selling.

"We're also seeing increased demand for Cape Town, and its surrounding winelands, as travellers discover there is much more to South Africa, including spectacular coastlines, picturesque mountain ranges, breathtaking natural landscapes, quaint villages and amazing cities." One reason behind this shift was a change in the perception that Africa was a once-in-a-lifetime experience, with a trend toward repeat visitation to the continent, Evans said.

"Of course while safari holidays will always be a mainstay of the destination, agents can also offer ideas for travellers looking for adventure, romance, luxury or even family vacations, with great honeymoon and family packages available. We can also offer African stopover packages en route to Europe, whether it be a city stay, hiking adventure, rail journey or more traditional safari," he said. 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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