Benefits will come – in time, says Contiki

Benefits will come – in time, says Contiki
By admin


Contiki has described Tourism Australia's youth campaign as a "huge opportunity" but stressed gains will only be seen in the long-term.

The youth operator expects to see an uplift on the back of the "Best Jobs in the World" campaign in around six to nine months' time.

Head of marketing, Toni Ambler, told Travel Today the firm is assessing how to "tag on" the range of Australian domestic products to the campaign.

Although there are no statistics to illustrate the importance of the Working Holiday Visa program for Contiki's Australian program, Ambler confirmed it is a "significant" avenue.

And while she admitted the perception of Australia as an expensive destination remains an issue, Ambler insisted Contiki's value proposition is a major driver.

"Travelling with Contiki in Australia is $89 a day but to travel independently, it's an average of $272 a day," she said. "We're facilitating or enabling these people to stay longer, do more, travel further and get better value."

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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