Australia soars for Azamara ahead of local debut

Australia soars for Azamara ahead of local debut
By admin


Azamara's success in the local market has seen Australia emerge as the cruise line's second largest source market, with its first Australian sailing still over 18 months away.

The local “love affair” with the product is due to the Aussie passion for travelling the world, according to president and chief executive Larry Pimentel.

“It is a product that’s about where we take people and Australians love exploring the world,” he told Travel Today. “They love touching cultures through food, through drink and through experiences.”

He identified the cruise line’s offer of overnight stays in a destination as a major drawcard, enabling Aussies to “truly experience” the culture.

“For example, think of the Spaniards who start dinner at 10pm – other ships are long gone by then,” Pimentel said.

“So the appeal to Australians is really the destinations and how you can experience them.”

Australians now represent 11% of the cruise line’s overall passengers, with Pimentel predicting that will grow to between 15% and 18% by 2016.

“The Australian market has grown tenfold in about four and a half years which is very impressive,” he said. “Australia is the largest growth market for us globally – yet we haven’t been here yet.”

The 694-passenger Azamara Quest will make the cruise line’s first visit Down Under as part of a 14-night voyage between December 22, 2015 and January 5, 2016.

Sales for the Australian itinerary have so far been “very well received”, Pimentel revealed.

“Bookings are going well. Guests are extremely eager to know what is happening after the Bali to Cairns voyage and we look forward to announcing details of the 2016 deployment in the future.”

Latest News

  • Food & Beverage
  • Hotels

Pier One Sydney Harbour is bringing back winter Glass Rooms with hot TikTok potter

Pier One Sydney Harbour is bringing back its Glass Rooms this time in collaboration with TikTok eye candy Pottery Boy, Guy Vadas. The Glass Rooms are a pop up on Pier One’s luxury Balcony Suites, set against views of Sydney Harbour. The domes are an extension of the suites and have been design with neutral, […]

  • News
  • Travel Agents

Flight Centre makes first swoop into AI with tech that can read customers’ emotions

Flight Centre is using AI to improve its customer experience and increase sales in young people – who are more likely to shop online. News highlights AI has already been used to identify a number of customer pain points such as customers not being able to manage bookings Flight Centre is introducing a feature on […]

  • Partner Content
  • Travel Agents

My journey: Before becoming a travel agent I was a Major in the Australian Army

Floreat World of Travel owner and Travellers Choice member Dianne Garbin explains how she moved from a celebrated career in the Australian Army to running her own travel agency. Garbin works at Floreat World of Travel in Perth and has been a Traveller Choice shareholder since 1993! Here is her journey. Travel Weekly: How did […]

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations

Half price winter warmers at Sydney’s luxury lodges at  Calabash Bay and Crane

Wild Luxury has released its off-peak rates for winter, with stays at Calabash Bay Lodge and Crane Lodge discounted by almost half price for a limited time. Nightly rates at Wild Luxury’s Palm Beach eco retreat, Crane Lodge, are reduced to $1144 for a seven-night stay (48% off the $2200 nightly regular rack rate) or $1760 per […]

  • Conferences
  • Hotels

Iconic Sofitel Sydney Wentworth showcases conferencing and events ahead of spring opening

Sofitel Sydney Wentworth is showcasing its venue for conferencing and events that will feature as part of the iconic venue’s highly anticipated $60 million relaunch this in September. Among the offerings at the Phillip and Bligh Street precinct are contemporary meeting rooms, more than 15 event and conference spaces and the famous Wentworth Ballroom, where […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]