Aussie growth for Abu Dhabi

By admin

Australian visitor numbers to Abu Dhabi soared in 2011, new figures from the Abu Dhabi Tourism Authority (ADTA) have revealed as the tourism body branded the year its “most successful year ever” in terms of hotel guest arrivals.
The destination exceeded its target of 2 million by 6.5%, with more than 2.1 million people staying in its hotels and apartments over the course of the year, while the number of Australian guests shot up by 35% to 34,930.
December was the highest achieving month of the year with 207,723 guests checking into the emirate’s hotels, an increase of 26% on the same month the previous year. Aussie growth was well above average with Australian guests rising 75% for the month to 3,452 compared with 1,977 in December 2010.
Overall guest nights rose 22% to 6.3 million with occupancy levels climbing 7% to 69%. Revenue rose 3% to AED 4.375 billion (US $1.2 billion) as length of stay went up 5% to 2.97 nights.
ADTA chairman HH Sheikh Sultan Bin Tahnoon Al Nahyan described the result as “encouraging”.
“There is a clear correlation between our highlighted focus on specific international markets, a vibrant calendar of world-class events, increased air access with the arrival into Abu Dhabi of new carriers and the expansion of Etihad Airways’ network and a substantial increase in cross-network marketing undertaken by major new hospitality brands,” he said.
In addition, its hotel and resort inventory had increased over the course of the year to include several five star beach properties on Saadiyat Island.
The tourism body initially targeted 2.3 million guests in 2012 but will now revisit this figure in conjunction with stakeholders.

Email the Travel Weekly team at

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]