Antarctica heating up, says Chimu

Antarctica heating up, says Chimu
By admin


Antarctic itineraries are seeing extraordinary growth as travellers begin to realise prices are no longer beyond their grasp, according to adventure travel firm Chimu Adventures.

The operator has seen sales of its product in the region rise soar by 60% in the last year.

Marketing manager Meg Hall told Travel Today that the strong dollar and improved air access has put the destination within easier reach of travellers keen to tick it off their bucket list.

“You can visit the Antarctic now for $4490 with flights on top,” she said. “That’s not much different to a holiday in Europe or Asia.”

Sales were also benefitting from a reduction in the number of large ships that can sail in the area’s waters due to environmental factors.

Meanwhile, its Latin American product was also seeing the benefits of improved air links, with Peru remaining the top destination.

Solid growth of 50% across the board is also down to concerted marketing efforts by the “young and fresh” brand, Hall added.

“We’ve been making a bit more noise,” she said.

In addition, Chimu’s standing as an expert in the destinations that it serves along the added security of local representation in Latin America made it a trusted choice for consumers and agents alike.

“Latin America and Antarctica is all we talk about every day,” she said. “Trust in the travel industry is so important.”

While only 30% of its business currently goes through the trade, Hall said the brand was actively working to grow sales through this channel particularly with agents that were keen to grow their knowledge base of specialist product.

The firm is exploring expansion into destinations beyond its traditional Latin America and Antarctica offerings, but Hall stressed that while it will use the same business model, it will not be under the Chimu brand.
 

Latest News

  • Cruise

Cruise Traveller’s new Scottish Highlands cruise tour package

Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

  • Cruise

Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

  • Destinations
  • Tour Operators

Globus unveils nine new independent tours for 2025

Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

  • Hotels

Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

  • Hotels

Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

  • Hotels

Minor Hotels announces fourth franchised hotel

Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]

  • Destinations

Phuket unveils cutting-edge medical facility

Minor Hotels has announced Layan Life by Anantara, a world-class medical wellness facility that is set to elevate Phuket’s reputation as an international medical wellness destination. The new facility is set across 1,767sqm within the grounds of Anantara Layan Phuket Resort and is set to open in Q3 of this year. It offers a blend […]

  • Events

Out West Piano Fest comes alive in Bathurst

The three-day symphony of the senses comes back to Bathurst, at picturesque Blackdown Farm, as Out West Piano Fest returns 25-27 October. Located just five minutes away from Bathurst NSW is a pastoral heritage, art, and culture. It was also once home to Australian artist, Tim Storrier. The extensive gardens in full spring bloom offer […]

  • Attractions
  • Cruise

Japan in Bloom with Cruise Express

Send clients out to experience the best of the Land of the Rising Sun with Cruise Express and their Japan in Bloom expedition, a 21-night adventure. As interest in Japan hits an all-time high, Cruise Express is pleased to announce its ultimate Japanese bucket list trip. This adventure is geared for Australians wanting to tick […]

  • Road & Rail

Explore Uzbekistan with Golden Eagle Luxury Trains

Golden Eagle Luxury Trains presents an exclusive itinerary to Uzbekistan with ensuite cabins, a personal cabin attendant, and off-train excursions. Travelling aboard the opulent Golden Eagle train, with ensuite cabins, guests will dive deep into Uzbekistan’s spectacularly global cultural identity. A personal cabin attendant, all porterage and gratuities and all off train excursions are included […]