Alaska steps up Australia efforts

Alaska steps up Australia efforts
By admin


Australia has become Alaska’s top international inbound market, Alaska Tourism has revealed.

During its bi-annual visit to Sydney, the tourism body referred to research undertaken earlier this year which showed that Australia had overtaken the UK in terms of market share.

Marketing manager Kathy Dunn said these statistics will prompt a reallocation of funding.

“It used to be $1 million for international marketing, now it’s moved to $1.5 million and I think we will continue to see that grow,” she said.

A delegation of eight Alaska Tourism partners will meet with industry members in Sydney, Melbourne Adelaide and Brisbane this week.

“Every time we do this the partners want to come, especially now with the numbers trending the way they are,” Dunn said.

The research study found that 92% of Australians visit Alaska after the purchase of a package tour and 90% visit during a cruise.

“Of those 90% taking a cruise vacation, 31% are getting off the cruise ship and doing a land tour so they are getting two types of experiences in the state,” Dunn said.

She referred to a visitor survey undertaken by Alaska Tourism which found that three quarters of visitors from Australia and New Zealand were very satisfied with their trip.

The survey also showed that 84% of Australians book their cruise through a travel agent.

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