Accor lays out merger plans

Accor lays out merger plans
By admin

Former Mirvac-managed properties will be transferred over fully to the Accor distribution system as they take on Accor branding, but in the meantime it is “business as usual”.

All hotels currently operating under Mirvac brands can still be booked using the Mirvac booking and reservations systems, with the Mirvac GDS code still in place.

The sole exception is the already rebranded Pullman Sydney Hyde Park, now only bookable via Accor’s distribution system.

Accor confirmed the majority of Mirvac’s employees would transfer over, with sales staff to continue representing their Mirvac hotels during the integration period.

“Accor has acquired a number of hotel groups during its 21 year operation in Australia and New Zealand, and one of the key benefits of such acquisitions has been gaining access to professional and experienced human resources,” chief operating officer Asia Pacific Michael Issenberg said.

The firm will honour all existing contracted rates at Mirvac hotels, even after rebranding, until the contract period expires.

Full integration is expected to take up to a year, but Accor Australia director of sales and distribution Henrik Berglind predicted the benefits of the merger would be felt far sooner.

“When the All Seasons hotel group was purchased by Accor, it didn’t take very long at all before the group’s hotels were operating almost seamlessly as part of the Accor network,” he said.

Latest News

  • Tour Operators
  • Travel Weekly TV

What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV

Join Hilary and Nancy on the couch in the weeks episode and learn a little more about why Hilary loves ‘the Mother Continent’ so much and why she thinks the expedition cruise space is one of the most exciting to watch in 2024. Hilary is an absolute Africa specialist who has found a home in […]

  • Destinations
  • Tourism

Surge in Australians visiting Japan

The number of Australians visiting Japan in the first quarter of 2024 increased by 46.3% compared to the same period in 2019, new data released by Japan National Tourism Organization (JNTO) shows. Visitor numbers in March alone were up a staggering 87.4% compared to March 2019. “These figures are fantastic to see and confirm what […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]