Accor gets T-QUAL tick

Accor gets T-QUAL tick
By admin


Accor has become the first large tourism organisation to gain T-QUAL accreditation and the ability to display the T-QUAL tick, under a pilot scheme conducted by the Tourism Quality Council of Australia.

The pilot marks a significant expansion of the accreditation program, enabling large tourism organisations such as hotel chains, airlines and restaurant franchises to become accredited and display the scheme’s symbol, the T-QUAL tick.

Vice president Accor Australia Simon McGrath stressed the importance of the scheme, which complemented the efforts of organisations such as AAA Tourism to provide “greater confidence” to hotel guests.

“Accreditation is important for the Australian hotel industry because it gives confidence to wholesalers and travel agents selling hotel product domestically and internationally,” he told Travel Today.

“Having a government authority assess and then accredit us is very encouraging because branding is at the core of our business and the accreditation reflects the rigour we invest in continually reviewing and improving our own product.”

The French hotel chain has 160 properties in Australia.

Its qualification to the scheme takes the number of tourism businesses that are T-QUAL accredited to 12,600.

Minister for tourism Martin Ferguson branded the move a “milestone” for quality assurance and invited other large organisations to become accredited.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]