17 per cent rise in business volume drives Club Med success in 2023-24 and beyond

17 per cent rise in business volume drives Club Med success in 2023-24 and beyond
Edited by Travel Weekly


    Club Med is celebrating a year of resilience and significant achievements, with 2023 marked by strong growth and financial performance and anticipation of a robust outlook for 2024.

    Highlights of Club Med’s global achievements in 2023 include a surge in business volume by 17 per cent compared to 2022, amounting to €1,981m (AUD $3.3), based on upgraded, but reduced resort capacity of 2.3 per cent compared to 2019. Its resorts also witnessed a record surge in operating income amounting to €174m (AUD $288m), a staggering increase of 64 per cent compared to 2022, and more than 70 per cent compared to 2019.

    More than 1.5 million customers visited a Club Med resort in 2024, a steep increase of 16 per cent compared to 2022, largely due to the rebound of travel across Asia in 2022 following continued Pandemic restrictions.

    Club Med’s East South Asia Pacific region doubled its business volume by 102 per cent since 2022 and saw a significant upswing in its customer base with a remarkable rise in bookings of 43 per cent compared to 2022 – a figure reflective of pre-pandemic levels.

    This increase in guests was partly due to the revenge travel phenomenon, a strong momentum on domestic travel across Japan & Malaysia, and the success of Club Med’s mountain business (+44 per cent vs pre-pandemic).

    “Club Med’s exceptional results are a testament to our market leadership in premium, all-inclusive holidays, especially in our mountain resorts,” CEO, Club Med ESAP, Rachel Harding, said.

    “Embracing our refreshed brand identity and campaign, ‘That’s l’Esprit Libre’, we will continue to create experiences that allow our guests to disconnect from the worries and mental burden of everyday life to fully embrace the present.

    “This will be achieved through doubling down on the essence of holidays with Club Med where well-designed spaces, curated sports and activities, signature festive ambience and our international team of G.Os are synonymous with our premium all-inclusive program.

    “With a robust expansion plan, Club Med is well-positioned to cater to the travellers of today and tomorrow.”

    Not only has the brand witnessed significant growth at a global and regional level, but the Club Med Pacific market has also achieved new heights with strong demand for its premium all-inclusive resorts.

    Club Med Bintan Island. (Supplied)

    Witnessing a substantial 200 per cent year on year increase in sales, Club Med continues to dominate the mountain holiday market with business volume for both its Japan and Europe ski resorts skyrocketing. With Japan a hot spot for Aussies, Club Med’s Japan ski resorts recorded a staggering increase in sales by 916 per cent since 2022. Demand for European ski experiences are also continuing to soar with Club Med’s Europe ski resorts boasting a growth of 514 per cent year on year.

    Club Med’s Asian sun resorts are proving to be the preference for a warm getaway for Aussies with sales for its Bali resort increasing by 161 per cent since 2022. The Pacific market is already predicting a successful year with sales for 2024 already predicted to rise by 36 per cent from the previous year.

    “The results coming from the Australian market have been remarkable,” GM, Club Med Pacific, Michelle Davies, said.

    We might not have been the first country to experience the travel boom, but we certainly have made our mark on the world tourism stage.

    “The Australian market remains incredibly resilient with Australian families continuing to prioritise travel and holiday experiences, more than ever.

    “As airlift has increased, we witnessed the demand for destinations such as Japan and Bali grow exponentially.

    “It seems Australian families are placing high emphasis on Club Med with its all-inclusive model, allowing them to travel further and longer with ski destinations such as the French Alps increasing by 514 per cent YoY.

    “As we enter 2024, we know families are looking for wholesome experiences shared together, a touch of luxury and a chance to disconnect and create cherished memories. All core aspects Club Med prides itself on delivering.”

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